MG Motor Dominates Sydney With End Of FUNancial Year Campaign

MG Motor Dominates Sydney With End Of FUNancial Year Campaign
SHARE
THIS



Next week, MG Motor is taking over Sydney rail with domination at Central Station, as the historic marque launches a significant component of a large-scale campaign, designed to capture Sydney commuters and showcase the MG brand.

The 10-week MG FUNancial Year Sale campaign commenced in early May, with MG launching radio, outdoor, TV and digital advertising in an ambitious campaign designed to drive desire, and educate new customers on the affordable enjoyment of driving an MG.

Since launching in Australia, MG Motor has made an impact around the country.

From the east coast to the west, in just three short years of Australian operations, the British founded, the internationally growing brand now has 32 Australian dealer partners.

Q1 sales results are at 501 per cent up year-to-date and this year the brand has expanded to New Zealand, now with four dealer partners locally.

The marque has seen steady and impressive growth domestically, harnessed by its appealing, low-cost models – including its popular MG ZS model available from $22,990 drive-away – and industry-leading seven-year unlimited kilometre warranty and roadside assist.

MG Motor Australia marketing director, Danny Lenartic said: “MG Motor is carefully building the brand in each market, tailoring the Sydney campaign to the media habits of auto intenders, whilst looking ahead to long term success.

“The purpose of this campaign is to stand out from the general end of financial year noise with a slightly different take on a standard retail methodology.

“This embodies the culture of MG Motor’s approach to motoring, and making it fun for life, for everybody.”

JOY senior account manager, Jason Munro said: “The concept of the creative was simple: take finance and make it fun.

“This brand and retail campaign were developed to prime car buyers with beautiful brand visuals that celebrate British style, while also promoting MG’s highly valuable FUNancial Year Sale offer.”

MG’s FUNancial Year Sale station domination can be seen at Central Station from Monday, 10 June to 7 July.

Please login with linkedin to comment

Joy MG FUNancial Year MG Motor

Latest News

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane
  • Media

Haylie Marchant Appointed Executive Director Of Red Havas Brisbane

Red Havas has announced the appointment of Haylie Marchant to the role of executive director, Red Havas Brisbane. In addition to leading the agency to drive growth in the Brisbane market, Haylie will also join the Red Havas national senior management team. Marchant brings 15 years experience building and running successful agencies in Australia and […]

The Monkeys’ ECD Vince Lagana Departs
  • Advertising

The Monkeys’ ECD Vince Lagana Departs

After three years as executive creative director, Vince Lagana has departed The Monkeys to explore new interests and opportunities. Lagana said: “I’ve really enjoyed these three years as ECD at The Monkeys but now feels like the right time in my career to pursue other new and exciting opportunities. I’m proud to have worked on […]

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine