Next week, MG Motor is taking over Sydney rail with domination at Central Station, as the historic marque launches a significant component of a large-scale campaign, designed to capture Sydney commuters and showcase the MG brand.
The 10-week MG FUNancial Year Sale campaign commenced in early May, with MG launching radio, outdoor, TV and digital advertising in an ambitious campaign designed to drive desire, and educate new customers on the affordable enjoyment of driving an MG.
Since launching in Australia, MG Motor has made an impact around the country.
From the east coast to the west, in just three short years of Australian operations, the British founded, the internationally growing brand now has 32 Australian dealer partners.
Q1 sales results are at 501 per cent up year-to-date and this year the brand has expanded to New Zealand, now with four dealer partners locally.
The marque has seen steady and impressive growth domestically, harnessed by its appealing, low-cost models – including its popular MG ZS model available from $22,990 drive-away – and industry-leading seven-year unlimited kilometre warranty and roadside assist.
MG Motor Australia marketing director, Danny Lenartic said: “MG Motor is carefully building the brand in each market, tailoring the Sydney campaign to the media habits of auto intenders, whilst looking ahead to long term success.
“The purpose of this campaign is to stand out from the general end of financial year noise with a slightly different take on a standard retail methodology.
“This embodies the culture of MG Motor’s approach to motoring, and making it fun for life, for everybody.”
JOY senior account manager, Jason Munro said: “The concept of the creative was simple: take finance and make it fun.
“This brand and retail campaign were developed to prime car buyers with beautiful brand visuals that celebrate British style, while also promoting MG’s highly valuable FUNancial Year Sale offer.”
MG’s FUNancial Year Sale station domination can be seen at Central Station from Monday, 10 June to 7 July.