Match Media has been appointed to handle all of the media requirements for Menulog following a competitive pitch. Billings will be in excess of $10 million.
Match Media already handles the media planning and buying for the brand, following their appointment in 2013, and will now take on responsibility for all of Menulog’s digital marketing, most notably PPC.
Menulog is the country’s largest online food ordering platform, offering Australians the widest choice of cuisines to discover and have delivered straight to their door. Menulog has more than 8,000 restaurant partners across the country that offer more than 130 cuisines.
Having pioneered the food delivery industry over the past 10 years, Menulog has established a clear position as market leader and the ‘go-to’ for food online, with an unparalleled offering for both consumers and restaurant partners.
Tasman Page, head of marketing, Menulog said, “Match Media really impressed us with their approach to PPC and, most importantly, their strategic thinking in this space. As the clear market leaders in food delivery, we have a huge amount of data to work with. Match have data at the heart of their thinking and approach, so they are a great fit for us.”
Having re-launched the app and website earlier this year, the Menulog platform offers a seamless experience for consumers to order whatever they feel like at for any food occasion – be it beating the queue at their favourite cafe, having lunch delivered at work or opting for a quick dinner.
Offering a wide range of options, from higher end restaurants to the local pizza place, Menulog customers can feel confident in their order, with more than 70,000 meals having been reviewed through the platform.
Duncan Parfitt, head of performance and analytics at Match Media, added, “We are thrilled to be working with Menulog on the complete digital marketing remit and cementing the great relationship we have built over the last 2 years working together on the offline media.
“Menulog is a dynamic and forward thinking business and we are excited to help deliver great work that helps their business continue growing.”
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]