Meltwater Launches New Media Intelligence Solution

Fractal Wave series. Composition of fractal sine waves and color with metaphorical relationship to design, mathematics and modern technologies
SHARE
THIS



Media intelligence solutions company, Meltwater, has launched a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog and social media conversations.

The Meltwater solution extracts the insights required to manage your brand, understand competition, and keep on top of industry trends. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside to help organisations make better, more informed decisions.

“Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet,” said Meltwater Founder and CEO, Jorn Lyseggen. “Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy.”

Screen Shot 2015-03-12 at 5.30.28 PM

“Businesses must look beyond internal reporting systems and to external data, both structured and unstructured, in order to have a complete view and understanding of their market,” said Jay Famico, practice director of technology at SiriusDecisions. “This is hard to do, and beyond the technical complexity, even data science teams that do this well have a difficult time securing internal stakeholder buy-in. However, with the launch of easy to use tools in the market, we’re going to see an increase in organizations using external data to make day-to-day decisions.”

Meltwater’s 23,000 customers are already looking outside, beyond their internal reporting systems to a world where information is constantly changing. They know that external factors can be as important as internal, that the scope of the influencer community is expanding, and that reputations can shift within minutes. To navigate this changing environment, organisations need to move to real time media intelligence.

The new Meltwater solution has been completely redesigned with a modern user experience and workflows to help:

  • Cut through the noise – find the meaning in billions of conversations and identify what’s important
  • Track the market and see their impact – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance
  • Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience
  • Compare their brand – benchmark their performance against the competition

“The dashboard on the new Meltwater platform is amazing!” said Caroline Raffan, marketing and communications coordinator at Ausfilm. “All the analytics we need to monitor are in one place. We are able to easily compare media coverage and the new interface is extremely user friendly. The potential for us to easily and quickly generate reports on media relating to our brand will be invaluable to Ausfilm.”

Please login with linkedin to comment

A&E

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]