Melbourne Moonshine Distillery Launches High-End Hooch

Melbourne Moonshine Distillery Launches High-End Hooch

This week, boutique white lightning distiller Melbourne Moonshine launches their inaugural liquor offering, Sour Mash Shine. A new take on the Southern tradition of moonshine distilling.

Inspired by the moon and those fabulous copper stills (and fuelled by a little moonshine) the Sense team designed the unique bottle and packaging, including the label and packing boxes to transport the precious liquid.

“This is a business built on passion and a genuine love for what they do, which is something we can relate to,” says David Whiteside, one of the directors at Sense. “The recipe for Melbourne Moonshine has been passed down through one of the owners’ family for generations – what they have is a spirit of exceptionally high quality that deserves respect.”


To help people explore the spirit, Melbourne Moonshine collaborated with Black Pearl’s mixologist Nathan Beasley to develop a signature series of cocktails. You can check out the recipes (and mugshots of the drinks) at the Melbourne Moonshine microsite, also created by Sense.


Client: Melbourne Moonshine

Agency: Sense

Creative Director: Guillaume Roux

Copywriter: Rebecca Sloan

Designer: Vincent Casey

Photographer: Gavin Green

Developer: Josh Stopper

Digital Producer: Matt Howsam

Account Manager: Xanthea Grose

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