Melbourne Food and Wine Festival Partners with Eventbrite

global self-service ticketing platform Eventbrite and events marketplace, has announced that it has partnered with Melbourne Food and Wine Festival presented by Bank of Melbourne.

The festival – which will run from Friday 27 February to Sunday 15 March 2015 – will host a diverse program of 200+ events celebrating Victoria’s food and wine industry, attracting hundreds of thousands of attendees. Eventbrite will also ticket the events that Melbourne Food and Wine supports year-round as part of its “Put Victoria on Your Table” initiative.

Natalie O’Brien, CEO, Melbourne Food and Wine said, “In the lead up to the 23rd Festival in March 2015, Melbourne Food and Wine is thrilled to partner with Eventbrite. Through our annual Festival and year-round activity we continually strive to demonstrate innovation and creativity through event programming. By partnering with Eventbrite, a globally recognised events marketplace, we’re leveraging the best in technology and innovation to ensure the best possible experience for both our public attendees and the Victorian food and wine industry hosting events.”

Eventbrite’s International Expansion Manager, Elsita Meyer-Brandt said, “We’re delighted to be working with one of Australia’s iconic and most innovative festivals. The way the event has been able to grow over the last 22 years from a small, grassroots event to an industry leader is exactly what Eventbrite is about – helping event organisers of all shapes and sizes to gather people around common interests and passions.

“As well as working closely with the core festival team, we look forward to working with hundreds of their industry Umbrella Event organisers to ensure they get the best out of our reliable, innovative and robust ticketing tools to sell-out their events.”

Eventbrite for Umbrella Event organisers

Educational sessions will be available in the coming months for Umbrella Event organisers who want to learn how to get the best out of the Eventbrite platform.

Key features available:

Professionally designed event pages consistent with Melbourne Food and Wine branding.
Instant access and control of data – Login anytime to see real-time reporting and analytics to help you make better decisions and increase sales.
Increased reach and ticket sales – Reach a larger audience through the Eventbrite event directory, integrated marketing tools and industry-leading social sharing tools that are proven to drive additional web traffic to your event page and revenue through additional ticket sales
Customisable features – multiple ticket types, discount codes, merchandise and more.
Smooth, reliable gate entry – Eventbrite scanners, entry management and mobile box office technology – all free to download – to keep lines moving and attendees happy.
24/7 support – Eventbrite’s in-house team is available around the clock by phone or email.

Creating a better experience for attendees

Now that Eventbrite is working with Melbourne Food and Wine Festival, attendees will find it even easier to discover relevant events through the Eventbrite discovery platform and share these with friends and family via integrated social media tools. From there, purchasing tickets will be quick, easy and secure.

Eventbrite has also done away with the hassle of paper tickets and setting calendar reminders, as tickets can be easily accessed on a mobile phone, and reminders are automatically sent ahead of each event.

This partnership is part of the momentum that Eventbrite has seen in Australia since it opened an office in Melbourne in March with a local team. In fact, more than 50% of the cumulative tickets processed and events posted in Australia has happened in the last year, taking the total to over five million tickets and 115,000 events. Eventbrite already works with festivals such as Biennale of Sydney, Next Wave Festival and Adelaide Food & Wine Festival.

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