The City of Melbourne’s twitter handle @Thats_Melbourne had dominated the past two brand engagement indexes from Twitter, however has completely fallen out of the race according to the final instalment before Christmas.
Twitter’s latest data show Jennifer Lawrence’s new flick, Joy the Movie (@JoyTheMovie), has swooped to take the crown from Melbourne, pushing Sydney out of the way in its haste too.
— Joy (@JoyTheMovie) December 6, 2015
Sydney’s @Sydney_Sider account also featured in the second index, but is no where to be found on this one! Instead, tech company Samsung and mammoth telco Telsta have managed to sneak into the top five most engaged with brands on Twitter when it comes to Christmas.
— Samsung Australia (@SamsungAU) December 10, 2015
— Telstra_news (@Telstra_news) December 8, 2015
Air New Zealand also got a mention in the top five, nestling in the middle in third place.
— Air New Zealand (@FlyAirNZ) December 9, 2015
And teen entertainment hub @ThisIsAmplifiy took out the last place on the top five leaderboard.
Christmas is coming pic.twitter.com/p5Q6qosjyi
— Amplifa la la la la (@thisisamplify) December 7, 2015
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.