The organisers of the Czech & Slovak Film Festival have hired Melbourne creative agency Sense to design a poster to help promote the event.
The theme is ‘resistance’, in recognition of the 25th anniversary of the non-violent Velvet Revolution in Czechoslovakia.
Sense created a simple, powerful visual loaded with meaning: a broken hammer symbolising oppression and uprising. Hand painted type (red and blue – the colours of the Czech and Slovakian flags) graphically referenced protest placards.
The organisers were so taken by the work they asked Sense to apply it to everything from tote bags to programs. Sense also volunteered to produce a promotional video that further extended the hammer concept.
With the scope of work growing daily, Sense also offered to redesign the festival’s corporate identity. The new logo is intentionally simple to allow for the theme to take centre stage each year.
“Creating branding work for a cultural event, especially one that is as visual as cinema, is always challenging. It’s about designing a brand that will be enduring but also leaving enough room to be creative and reflect each annual event as best as possible,” explains Guillaume Roux, creative director at Sense.
Sense created everything in-house. “We’re a multidisciplinary agency and we love new challenges. The guys made quite a mess casting hammers in plaster, but it was a great experience for our design team. Now we’re making moulds of everything!” says Guillaume.
The festival showcases all kinds of films: features, shorts, documentaries, animations, present day hits and 1960s New Wave classics. There will also be a retrospective of one of the region’s iconoclasts, Jan Švankmajer.
The second Czech & Slovak Film Festival opens in Melbourne on Thursday 21st August at ACMI and will run to Friday 29th August. This year it will also travel to Sydney, opening on Thursday 4th September at Dendy Newtown and run for three days to Sunday 7th September.
By Suzanne Mitchell, Senior Director of Marketing at GoDaddy Australia As 2021 dawns in Australia, it does so with greater stability and hope for businesses and individuals than since the pandemic intensified locally last March. The Covid-induced digital transformation boom has created, in its wake, a hyper-individualised world whereby audiences have more control over what, […]
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]