The organisers of the Czech & Slovak Film Festival have hired Melbourne creative agency Sense to design a poster to help promote the event.
The theme is ‘resistance’, in recognition of the 25th anniversary of the non-violent Velvet Revolution in Czechoslovakia.
Sense created a simple, powerful visual loaded with meaning: a broken hammer symbolising oppression and uprising. Hand painted type (red and blue – the colours of the Czech and Slovakian flags) graphically referenced protest placards.
The organisers were so taken by the work they asked Sense to apply it to everything from tote bags to programs. Sense also volunteered to produce a promotional video that further extended the hammer concept.
With the scope of work growing daily, Sense also offered to redesign the festival’s corporate identity. The new logo is intentionally simple to allow for the theme to take centre stage each year.
“Creating branding work for a cultural event, especially one that is as visual as cinema, is always challenging. It’s about designing a brand that will be enduring but also leaving enough room to be creative and reflect each annual event as best as possible,” explains Guillaume Roux, creative director at Sense.
Sense created everything in-house. “We’re a multidisciplinary agency and we love new challenges. The guys made quite a mess casting hammers in plaster, but it was a great experience for our design team. Now we’re making moulds of everything!” says Guillaume.
The festival showcases all kinds of films: features, shorts, documentaries, animations, present day hits and 1960s New Wave classics. There will also be a retrospective of one of the region’s iconoclasts, Jan Švankmajer.
The second Czech & Slovak Film Festival opens in Melbourne on Thursday 21st August at ACMI and will run to Friday 29th August. This year it will also travel to Sydney, opening on Thursday 4th September at Dendy Newtown and run for three days to Sunday 7th September.
As they say, when ya got to go, ya got to go. And that was certainly the case during a live TV broadcast on CNN in California yesterday. An unnamed reporter for the broadcaster was reporting from what appears to be Venice Beach about an increase in coronavirus cases amongst the local populace. It’s not […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]
Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]