Programmatic marketing company MediaMath has appointed Joanna O’Connell to chief marketing officer. Formerly lead analyst for AdExchanger, O’Connell brings a wealth of ad tech industry experience to MediaMath to propel the company into its next stage in growth.
“Joanna has studied the digital marketing tech ecosystem for years,” said Joe Zawadzki, CEO, MediaMath. “We are thrilled to bring her perspective and experience to MediaMath as we continue on our journey in this complex and fast-moving space. Joanna comes on board at a critical time as the industry seeks further definition. Given our market position, we believe we are approaching a breakaway speed and Joanna will help us achieve that goal.”
O’Connell brings more than 15 years of experience in the marketing and ad tech industry. She comes to MediaMath from AdExchanger, where she was lead analyst. In her role, she studied and published research on the challenges, opportunities and risks in digital marketing.
Prior to AdExchanger, O’Connell held the role of principal analyst for interactive marketing professionals at Forrester Research, where she focused on display marketing, ad targeting, optimisation and measurement. She started her career at Avenue A in New York and was a founding member of Razorfish’s ATOM Systems agency trading desk. She also ran brand relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad-reaching interactive campaigns. O’Connell is a frequent speaker at industry events, including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits.
O’Connell said, “I’ve been studying the ad tech landscape for a long time now. I know how to identify the leader in a category. In marketing software, it’s MediaMath. They have the talent, the technology and the strategy to own the programmatic space and have a real impact on the future of digital marketing. I’m excited to be back in a role where I get to be hands-on rather than a commentator on the space.
“I’ve known the leadership team for almost a decade, and the initial vision they laid out for their demand-side platform has come true. Their industry leadership position and explosive growth is testament to this. I’m very excited to come on board and help shape the company’s future.”
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]
This week Nova’s Fitzy & Wippa are celebrating 10 years of their iconic radio show and plenty of famous faces have weighed in on the feat! For Fitzy & Wippa’s 10-year anniversary show they were joined by a bunch of special friends who shared their messages and favourite memories over the last decade. The guys […]
Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]
Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]
Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]