MediaCom AU has made a key appointment to further boost its digital offering, ensuring it continues to develop the solutions that clients need in the era of ‘big data’.

MediaCom has hired Joshua Rex as its Chief Digital Officer.

He was previously Managing Director and Co-founder of UK based Open Media Technologies (This is Open Ltd), a display advertising technology agency. An industry recognised visionary, Rex has extensive experience working across all media channels in a strategic capacity for some of the world’s leading companies. Throughout his career, he has earned a reputation for building and leading winning teams and driving revenue growth.

Prior to taking up his recent role at Open Media Technologies, Rex was Communications Planning Director of EMEA at MEC, a GroupM sister agency. Rex will report to Mark Pejic, CEO MediaCom Australia to ensure continuity and synergy in the evolution of MediaCom’s full range of digital offerings.

With a proven track record of leading and delivering digital innovation in senior positions, CEO Pejic said of his hire, “We are very excited to bring Joshua on board. We were won over by his in-depth knowledge and his extensive international experience that spans his career to date. We are focused on attracting and securing the brightest talent, and I’m in no doubt that he will make a real difference at MediaCom, and more importantly for our clients”.

Joshua Rex said of the appointment, “During the course of the past few months, I have been immensely impressed by both the calibre of people I have met with and their energy and unwavering commitment towards realising MediaCom’s vision for Digital, centred on content and connections. After 14 years working abroad, I’m delighted to be coming home to the best job in digital, with the best agency, in the best country in the world. You’ve got to be happy with that!”