TV Week Logies Drives Digital Growth

TV Week Logies Drives Digital Growth

Sunday night’s TV Week Logie Awards recorded huge numbers across the brand’s digital platforms, with more than 1.1 million page views and a Facebook reach of more than four million people.

The 59th year of TVs night of nights, which saw Molly star Samuel Johnson pick up the coveted Gold Logie, delivered record online engagement across Bauer Media’s digital destination for women, Now To Love, and TV Week’s Facebook and Instagram channels.

In the four days from 23-26 April there were 1.1 million page views of Logies content featured on the Now To Love website.

In the seven days from 19-25 April, TV Week’s Facebook page had a reach of 4.495 million people with page views increasing by 911% compared to the previous week.

The numbers on Instagram were similarly impressive. Impressions topped 1.159 million, an increase of 1,380%when compared to the previous week. Reach was up 429%.

The Nine Network broadcast of The Logies pulled in an average national audience of 1.301 million and peaked at 1.766 million, making it the most watched show on Sunday night.

Jayne Ferguson, general manager women’s lifestyle and entertainment at Bauer Media said: “The Logie Awards are the flagship event for TV Week and it’s clear that our compelling content continues to resonate with audiences across our digital platforms in addition to the magazine. Whether it’s on Now To Love or Facebook and Instagram, the hunger to find out the latest news about the stars and shows on Australian television is stronger than ever.”




Please login with linkedin to comment

Logie Awards The Edge

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]