TotallyAwesome Taps Ex-Mamamia Sales Chief To Lead ANZ Sales

TotallyAwesome Taps Ex-Mamamia Sales Chief To Lead ANZ Sales
Claire Seraine
By Claire Seraine



Leading kid-safe media company TotallyAwesome today announced the appointment of Steve Marshell as its sales director overseeing the Australian and New Zealand markets.

Marshell will be responsible for TotallyAwesome’s continued growth across AwesomeAds a kid safe compliant advertising platform, Kidfluencer – the kid-safe influencer network – and PopJam, the safe social content platform and community designed especially for children under 13 years old.

Marshell brings 15 years of experience from digital, radio and out of home media, to TotallyAwesome, most recently as the national head of sales at Mamamia, and has previously led teams at NOVA Entertainment and Adshel.

TotallyAwesome has also launched child-friendly content creation capabilities earlier this year through the TotallyAwesome Squad and the Squadstar Academy, an influencer incubation program for kids.

Providing brands and emerging content creators with the unique opportunity of creating customised engaging content for kids online, amplified via our TotallyAwesome publisher networks.

TotallyAwesome country director ANZ and head of media innovations Jeremy Carr said: “We are thrilled to have Steve join the TotallyAwesome family to help lead our Australian and New Zealand sales operations.  

“As we continue to successfully scale up our advertising sales business, it’s perfect timing to onboard experiences like Steve’s – who brings intimate knowledge and a great track record of digital advertising sales in Australia and New Zealand.

“I look forward to working with Steve to support our mission on making the internet safer for kids and brands, as industry leaders in kid safe and compliant digital media and technologies.”

Marshell added: “I’m so excited to have joined the TotallyAwesome team.

“With their in-depth proprietary research and insights into kids online behaviour and innovative suite of digital and content solutions that engage them, I’m looking forward to showing even more brands and categories how to connect with this important and influential audience.”




Please login with linkedin to comment

adhsel Mamamia Steve Marshell TotallyAwesome

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]