QMS has officially launched ‘The Bayside,’ dominating the landscape in the heart of one of Melbourne’s fastest-growing coastal suburbs and gateway to the popular Mornington Peninsula.
Strategically situated on the Nepean Highway, one of Melbourne’s primary connector arterials, ‘The Bayside’ captures the attention of heavy flowing traffic along the shore of Port Phillip Bay.
With impressive scale, this landmark digital billboard delivers a commanding presence in an uncluttered environment.
Located at the gateway to the famous Mornington Peninsula, ‘The Bayside’ reaches the affluent areas of Mt Eliza and Mt Martha and leads to popular tourist destinations and key holiday locations such as Sorrento, Portsea and Red Hill, directly impacting the vast array of visitors to the region.
In an area traditionally void of digital billboards, ‘The Bayside’ provides advertisers with an exclusive opportunity to impact one of Victoria’s biggest growth regions across an unrivalled dynamic outdoor media platform.
QMS Australia CEO John O’Neill said: “We are so proud to add ‘The Bayside’ to our premium portfolio of digital billboards.
“Frankston is rapidly transforming into a key bayside hub for greater metropolitan Melbourne and we are excited to be a part of the area’s development.
“We look forward to giving our clients the opportunity to deliver more effective and targeted outdoor media campaigns to people as they journey to the beautiful Mornington Peninsula region.”