PRIA Recognises Excellence In PR At NSW Awards

This year’s outstanding public relations and communications campaigns were revealed at the Public Relations Institute of Australia’s (PRIA) NSW State Awards for Excellence ceremony.

PRIA’s Golden Target Awards recognise excellence in public relations and are judged by a panel of leaders in the profession and industry sector representatives. the awards celebrate the achievements of the Public Relations Institute of Australia’s members and identify innovative and exciting communications programs from across the nation.

Submissions come from all over Australia, across sixteen categories, keeping the judges busy until end of August (for a full list of categories see here).

The event celebrated a total of 41 NSW based campaigns and teams. Over 100 PR professionals gathered to celebrate this year’s winners and attendees enjoyed a special night in a one of Sydney’s trendiest locations.

Allison Lee, National GTA Chair said, “The winning campaigns were those that moved the needle, that made a real difference to the bottom line of the client or company, or solved a significant communications challenge. Many of the winning campaigns set a benchmark for PR internationally and were adopted by other markets.

“Best of the best winners including Red Agency, the media department at the Australian National University, and the communications team at Carnival Cruises, showed creativity combined with excellent implementation. Their efforts, and successes, should be recognised by the entire industry.

“2014 marked a year of rigourous review with judges sticking closely to strict evaluation guidelines, whilst robustly debating the results. As a result, the State Award for Excellence winners really do represent the best of the best,” Lee concluded.

NSW entries have continued the high standard of entries received thus far, which will all now go towards the National Golden Target Awards competition later this year in Brisbane. Well done to all entries and winners.

Government Sponsored Campaigns
NSW COMMENDED	Australia’s Digital Switchover	Vanessa Liell, n2n Communications
NSW HIGHLY COMMENDED	2013 Asbestos Awareness Month Campaign	Clare & Alice Collins, Insight Communications
NSW HIGHLY COMMENDED	HIV Pop Up Testing: Changing the HIV testing landscape across NSW	Samara Kitchener, NSW Health
NSW WINNER	Raising the profile of TAFE NSW – Western Sydney Institute	Robyn Sefiani, Sefiani Communications Group
Public Affairs
NSW WINNER	Gender reporting is not red tape	Viv Hardy, Callidus PR
Issues Management & Crisis Communication
NSW HIGHLY COMMENDED	Danone Nutricia Contamination Crisis	Ava Lawler, Weber Shandwick Australia
NSW WINNER	Successfully navigating troubled waters	Anthony Tregoning, Financial & Corporate Relations
Internal / Change Management Communications
NSW WINNER	Connecting with Words	Sandra Hilmer, Telstra
Consumer Marketing
NSW HIGHLY COMMENDED	NESCAFÉ Dolce Gusto: Michael Breach, ‘Coffee artist of the stars’ promotes #DolceGustoArt	Philippa Naylor & Frances Dwyer, IMPACT Communications Australia
NSW HIGHLY COMMENDED	Canstar ’10 Minute Challenge’	Carden Calder, BlueChip Communications
NSW HIGHLY COMMENDED	Know what they like, find what they love	Rachel White, Red Agency & eBay
NSW HIGHLY COMMENDED	Canon Shine	Andrew Giles, Canon Australia & Kieran Moore, Ogilvy PR
NSW HIGHLY COMMENDED	The LAB experiment – Best & Less	Matthew Gain, Edelman Australia
NSW WINNER	Flora Pro-activ, From Floraville to the Nation!	Melissa Cullen, Res Publica
Business to Business
NSW HIGHLY COMMENDED	The Brother partner training tool	Karen Coleman, Bite
NSW HIGHLY COMMENDED	Establishing a new EFT brand in the Australian market	Anthony Tregoning, Financial & Corporate Relations
NSW WINNER	GEReports.com.au – General Electric	Matthew Gain, Edelman Australia
Sustainability & Corporate Social Responsibility
NSW COMMENDED	Petbarn sets up Purrfect pairs	Michael Pooley, Professional Public Relations
NSW COMMENDED	Improving Brand Health & Addressing Negative Sentiment through CSR – KFC	Matthew Gain, Edelman Australia
NSW COMMENDED	Australian Bites and Stings	David Leahy, Buchan Consulting
NSW HIGHLY COMMENDED	United Nations Foundation – Changing the conversation on climate change	James Wright, Red Agency
NSW WINNER	Nespresso Project Upcycle	Ava Lawler, Weber Shandwick Australia
Health Organisations
NSW COMMENDED	Love your Lungs at 65 Years Young	Kristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDED	An integrated PR Campaign calling for preventative community action to ‘Outsmart Flu’	Kristen Bruce & Paul Jans, VIVA! Communications
NSW COMMENDED	Live, Love, Play – Inspiring people to ‘do better’ with Asthma Australia	Ava Lawler, Weber Shandwick Australia?
NSW HIGHLY COMMENDED	Loud House – Hearing Australia	Matthew Gain, Edelman Australia
NSW HIGHLY COMMENDED	Informed Beauty- Allergan	Matthew Gain, Edelman Australia
NSW HIGHLY COMMENDED	The Royal Flying Doctor Service – Buy the Sky	James Wright, Red Agency
NSW WINNER	HIV Pop Up Testing – Taking Testing to the People	Samara Kitchener, NSW Health
Low Cost/Pro Bono
NSW COMMENDED	A bloody great night out	Christina Efthymiades, Laconic PR and Communications
NSW HIGHLY COMMENDED	Busking for life	Elizabeth Mckenzie, Red Agency
NSW WINNER	The Royal Flying Doctor Service – Buy the Sky	James Wright, Red Agency
Best Use of Analytics
NSW COMMENDED	VedaScore Launch: Know Where You Stand	Tim Powell, The POP Agency
Emerging PR Practitioner of the Year
NSW COMMENDED	Alex Charlwood	n2n Communications
NSW HIGHLY COMMENDED	Nick Creevey	n2n Communications
NSW HIGHLY COMMENDED	Alison Whealing	n2n Communications
NSW WINNER	Ishtar Schneider	Palin Communications
PR Consultancy of the Year
NSW COMMENDED	Sauce Communications	Liane Sayer-Roberts
NSW HIGHLY COMMENDED	Edelman Australia	Matthew Gain
NSW WINNER	Red Agency	James Wright
In-house PR Team of the Year
NSW WINNER	Carnival Australia	Peter Taylor

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