PR And Communication Industry Award Season Gears Up For 40th Birthday
The best of the best of the New South Wales’ Public Relations and Communication industry were out in force last night as Sydney’s Doltone House Hyde Park hosted the 2016 Public Relations Institute of Australia (PRIA) 40th Golden Target Awards New South Wales State Finals.
The New South Wales State Awards for Excellence saw around 100 PR professionals gather to celebrate the PR industry’s depth of talent and honour the year’s leading campaigns, teams and consultancies in NSW.
One third of the 90 State level awards for the PRIA Golden Target were handed out in NSW last night.
The PRIA Golden Target Awards are held in two stages, State Awards held at similar events around the Australia in the lead up to the National Awards where the Australia’s best compete across an expanded list of categories.
Big winners of the night included: Haystac who were finallists five times across four different categories with five awards in total – three wins in the Integrated ‘Marketing and Communication Campaign Strategy’, ‘Experiential’ and ‘Content Marketing’ categories and two commended.
Red Agency were finallists seven times, across six different categories with seven awards in total – four highly commended and three commended, with both a highly commended and commended in the Comprehensive/Major Campaign category.
Viva! Communications were finallists and awarded three times, with a win for their work ‘Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab’ and two highly commended elsewhere; Lynsey Reilly Communications was Highly Commended in the ‘Micro Consultancy of the Year’ category; Sauce Communications won ‘Medium Consultancy of the Year’ with Ariana Shutte from Sauce receiving a Highly Commended for ‘Top sPRinters’ (outstanding achievement for PR professionals with two to five years of experience).
N2N Communications were finallists twice for their work with Primary IVF in the ‘Health Organisations’ and ‘Digital and Social’ categories, and took home one gong for each. In addition to these wins, they produced the biggest cheer of the evening when they took home the final gong of the night for ‘Large Consultancy of the Year’.
Vanessa Liell, managing director, N2N said she was delighted with the win, and is very proud to be part of an industry that is so talented and exceptional. “Congratulations to the agencies that entered and were finalists among us, we’re very proud to have partners in our industry that we respect so much,” she said.
“We wouldn’t be here today without our incredibly talented team – this is absolutely a team effort and the result of an enormous amount of passion, energy and hard work from an incredibly talented team.”
Vanessa Liel (Second from left) Managing Director, the N2N Communications team, celebrate being awarded Large Consultancy of the Year.
“The State finals are always very exciting as they give us the first look at the large number of high calibre entries across the country, and this year was no exception,” said Jenny Muir, PRIA National President.
“There are so many outstanding entries that demonstrate extraordinary work. It is a sure sign that our industry is thriving and pushing the boundaries.”
Winners from all State Awards now have the opportunity to be recognised at the 2016 GTA National Finals Gala dinner, held at the Four Points by Sheraton on Monday 14 November in conjunction with the PRIA National Conference for Communication Innovation 14-15 November. https://www.ivvy.com/event/PRIA16/gta-dinner.html
Award categories and recipients are:
Government Sponsored Campaigns
- Winner – Raising the Profile of TAFE Western Sydney – TAFE Western Sydney & Sefiani
Community Relations
- Commended – XXXX Island Turns Back into a Pumpkin – Lion – XXXX / Res Publica
- Highly Commended – Waughs Championing Cause Close to Heart Stroke Prevention – VIVA! Communications
Internal/Change Management Communications
- Highly Commended – a-FUSION: humanising a massive IT system change – Ogilvy Impact and Canon Australia
Sustainability/Corporate Social Responsibility
- Highly Commended – Re-Pie-Cling – Red Agency
Health Organisations
- Commended – Gaucher Disease: telling the patients story through data visualisation – Weber Shandwick
- Highly Commended – ADHD: It’s About Time – seeing the impact of ADHD through the eyes of parents and carers – Weber Shandwick, with Shire Australia
- Highly Commended – Don’t be bone idle- ‘Know Your Bones’ to help curb bone fractures – VIVA! Communications
- Winner – Primary IVF – Increasing access to high quality, affordable IVF – N2N & Primary IVF
Small Budget/Pro Bono
- Highly Commended – “Where’s William? Campaign” – Insight Communications
- Highly Commended – Steve Waugh Foundation – Red Agency
Comprehensive/Major Campaign
- Commended – Vivid Sydney – Red Agency & Destination NSW
- Highly Commended – Western Sydney University: Unlimited – Red Agency
Content Marketing
- Winner – Headband for Good – Haystac
Digital & Social
- Commended – Headband for Good – Haystac
- Winner – Primary IVF: Increasing access to high quality, affordable IVF – N2N & Primary IVF
Start-Up
- Commended – Mighty oaks from little Acorns grow – Howorth
Experiential
- Highly Commended – EBAY Innovation Lab – Pulse
- Winner – Brisbane Winter 2015 Campaign – Haystac
Integrated Marketing and Communication Campaign Strategy
- Commended – Western Sydney University: Unlimited – Red Agency
- Commended – Dr. Oetker’s Scuro Ristorante – Haystac
- Winner – 2015/16 Yellow Pages and White Pages covers program launch– Haystac
Consumer Marketing
- Commended – Comvita Australia: Promoting Olive Leaf Extract for Heart Health – Palin Communications
- Winner – Driving world’s biggest gamblers and ecstasy users to Thailand for offshore rehab – VIVA! Communications
Business-to-Business
- Highly Commended – The SAP Australian Digital Experience Report – Howorth Communications, in collaboration with AMR Research & The Factuary
In-House PR Team of the Year
- Commended – Airbnb
- Highly Commended – ING DIRECT
Top sPRinters
- Commended – Charmaine Tanti – Red Agency
- Highly Commended – Ariana Shutte – Sauce Communications
Micro Consultancy of the Year
- Commended – LBPR
- Highly Commended – Lynsey Reilly Communications
Medium Consultancy of the Year
- Commended – History Will Be Kind
- Winner – Sauce Communications
Large Consultancy of the Year
- Commended – The Mint Partners
- Commended – Weber Shandwick
- Highly Commended – Red Agency
- Winner – N2N Communications
Please login with linkedin to comment
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.