Ntegrity Hires Former Mustard Creative Strategist

Ntegrity Hires Former Mustard Creative Strategist

B&T Emerging Agency of the Year nominee ntegrity have appointed Tony Lee in the role of strategy director.

A digital stalwart with over 17 years’ experience in strategic marketing, Lee’s most recent role was leading the digital, branding, content, and social media teams for Melbourne-based creative agency, Mustard.

In his seven years at Mustard, Lee helped grow the business from a small agency to a creative powerhouse, winning contracts with some of Australia’s biggest brands.

Lee will be stepping into the newly created role of strategy director to expand the independent agency after a period of rapid growth.

“In only a short period of time, team ntegrity have demonstrated how powerful digital strategy can invigorate brands and mobilise consumer advocacy. ntegrity has deservedly accrued a reputation for quality, focus, service, and results. It is an honour to be joining this thriving, emerging thought-leader during this industry-wide digital awakening.”

ntegrity’s founder and 2014’s B&T Women in Media award winner Richenda Vermeulen said she was thrilled to find a digital expert with an entrepreneurial spirit. “We searched far and wide to find the right fit, and found everything we wanted and more in Tony,” she said.

“The creative depth and leadership he brings will propel us as we pursue a bold and daring transformation of Australian brands.”

ntegrity agency helps brands become digital leaders with Digital Audit, Strategy, and Management services.

 




Please login with linkedin to comment

Heineken Instagram ads

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]