NewsLifeMedia CEO Nicole Sheffield has announced a strategic specialist content sales network for the business.
From today NewsLifeMedia’s group sales and commercial integration teams will merge to form a specialised content focused sales model. This will see NewsLifeMedia unlock the full potential of its category thought leadership and expertise in developing content for clients that connects.
Sheffield said: “NewsLifeMedia is a content connection business that is always innovating, through our brands, editorial and the way we connect with consumers. We wanted to ensure that is reflected through our sales structure.
“It became very clear that a specialist content sales network was paramount for our business to provide best solutions and innovations to connect with audiences both inside and outside our networks. It will provide our advertising partners with specialisation and expertise in the three core lifestyle genres that we lead in – food and family, premium living and style.
“This specialist approach is designed to provide a deeper level of knowledge around each of our content verticals that will be underpinned by deep data, which in turn will provide greater results for our clients, particularly in the native content space. It also allows agencies the ability to work with one contact to unlock our entire portfolio or content specialists with the depth of knowledge to connect with a particular audience.”
The NewsLifeMedia sales operation remains under the leadership of commercial director Sev Celik: “This specialised sales approach is the way forward to best meet the needs of our industry, simplifying the process for agencies and clients and providing the right experts in the room for any discussion. I’m delighted to announce key content leads today.”
The new appointments are:
Paul Blackburn – director of sales and strategy, NewsLifeMedia
Previously national sales director, Blackburn has been promoted to oversee sales and strategy nationally. He has over 15 years media experience across digital, print, radio and television and specialises in building creative brand solutions across all media that deliver a deeper level of engagement for clients.
Nicole Bence – sales and strategy director, Food and Family, Taste.com.au, Super Food Ideas, Bestrecipes.com.au, Birth.com.au and Kidspot.com.au
Bence has been with NewsLifeMedia for over four years and during this time has been focused on the business’ leading digital brands Kidspot.com.au and Taste.com.au. She specialises in working with partners to support their shift from traditional advertising to more integrated cross platform solutions through insights.
Milena Hopkins – sales and strategy director, Premium Living Vogue Living, Inside Out, Country Style, Homelife.com.au, delicious. and donna hay
Formerly NewsLifeMedia’s head of sales and strategy – homes, Hopkins is an experienced media professional with a highly successful record of launching and reinvigorating brands around across digital, print, social and activations.
Nicole Waudby – sales and strategy director, Style Vogue Australia, GQ Australia and Buro247.com.au
Waudby joins the business from Bauer Media where she was group brand integration manager. A senior media executive with over 20 years’ experience she has a sophisticated knowledge of the beauty, fashion, retail and corporate sectors. She steps into the role on August 27.
All key accounts remain with News Corp Australia.