Miami Ad School First College To Offer Facebook Blueprint E-Learning

Language Master
Helga Diamond
By Helga Diamond



Miami Ad School today announced that it is partnering with Facebook to incorporate the Facebook Blueprint e-learning into the curriculum of its Social Media Boot Camp. The global school is the only school in the world to currently offer this program. It will serve as the pilot program for how Blueprint will work with secondary education institutions in the future.

The e-learning program leads to Blueprint Certification which helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services.

The 10-week Social Media Boot Camp is an intensive, condensed program where participants gain expertise across all aspects of social media, from content strategies, insights, paid media, publishing, decoding, texting campaigns to understanding data and analytics and future trends.

Senior social media experts from top agencies and Google will each conduct a workshop. Instructors include Toby Clark, Planner, Clemenger BBDO; Thijs van Dam, Head of Social, Digital Arts Network; Jerker Fagerstrom, ECD, McCann; Nathan Guerra, Google Evangelist, Google; Andy McCowan Head of Insight and Carly Yanco, Senior Integrated Planner, JWT; Carlos de Spinola, Strategy Director, We are Social; Brie Stewart, Head of Social at Ogilvy; Linda Tran, Communications Strategy Director, Leo Burnett; Fei Wang, Senior Digital Strategist, One Green Bean; Alex Watts, Head of Social, Marcel.

Students team with creatives to build a portfolio of social campaigns including pitches based on a real client brief. The Social Media Boot Camp is suitable for planners, creatives, account managers, business owners and brand managers. It starts on 3 October and finishes mid December 2016. All classes taught after hours, from 6.30pm to 9.15 pm Mondays to Fridays. Tuition costs is $5,500. Limited places are available. To apply, email helga@miamiadschool.com.




Please login with linkedin to comment

Outsourcing The Smith Family

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]