MediaCom To Tend Gardena

MediaCom To Tend Gardena

Husqvarna Group Australia has announced the appointment of MediaCom Australia as its agency to represent their gardena brands’ media communications services.

After a local market review that included a tender process, MediaCom is delighted to have won the account of the world’s largest producer of outdoor power products, and to be working with their Gardena brand, which offers home and garden owners a full range of innovative watering product solutions for residential applications.

Stephen Clark, general manager product and marketing at Husqvarna Australia, said: “MediaCom’s scale in market, strategic skills and best in class capabilities in planning, buying and digital services will enable us to deliver and exceed our business objectives for the Gardena brand”.

Geoff Clarke, managing director at MediaCom Sydney, added: “It is fantastic to have won the Gardena business. We are excited by this assignment and the opportunity to partner with Husqvarna Group, a business steeped in such a rich history. We will add value through smart communications planning and implementation to achieve significant results for Gardena”.

MediaCom is also a global partner of the Husqvarna Group across 18 markets.




Please login with linkedin to comment

2014 Cannes Lions FMCG Online Ratings

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]