If The Media Landscape Was In The Stars

Milky way in Cygnus constellation. 20 second exposure with ISO 6400. Moderate level of noise, color noise removed in raw-converter and in lab-mode without affect on details.

Stargazers of the media business will be interested in this graphic representation of the digital media universe in Australia.

Produced by nuclei recruitment in Sydney, the infographic visually presents Australia’s media landscape.

‘We adapted the idea from our UK partner, Neil’s Recruitment, to create the Australian version of their Digital Agency Starchart for 2014,’ explains Dorota Dopierala, Managing Director of nuclei recruitment. Each leading Australian holding group is presented as a galaxy with its representative holding agencies as its stars. Independent agencies are presented as satellites and individual planets.

‘The agencies are either global and local and hail from the areas of digital media planning, search, data/tech, display, mobile, social media, which includes demand-side platforms and trading desks,’ says Dopierala.

australian-agency-star-chart-2014

The infographic also gives a sense of the size of the large holding groups within the industry as a whole, as well as the scale and variety of agencies that make up Australia’s core advertising industry.

The full infographic can be viewed here.




Please login with linkedin to comment

Fizty and Wippa government RTB

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]