Publicis Mojo Brisbane and Sanofi Consumer Healthcare have taken a fresh look at hayfever in their latest campaign for Telfast, with work that is visually engaging to ensure cut-through in the highly competitive seasonal allergy segment.
The campaign, titled ‘Breakthrough’ is grounded in the consumer insight that long-term allergy sufferers can feel trapped by hayfever, making them frustrated, tired and irritable.
The multi-screen approach spearheads a national through-the-line campaign (Digital, TV, In-Store) and features a metaphorical representation of the five in one multi-benefit relief offered by Telfast. VFX feature heavily to create a surreal ‘trapped’ environment and as the hero runs confidently, bursting through the triggers of allergies with stunning explosions of colour.
Check out the spot here.
Client: Ben Murphy, Patrick Haynes
Creative Director: Andy Ward
Creative: Ben Lees and Christian McKechnie
Strategic Planner: Simone Waugh
Account Service: Damien Musgrave
Agency Producer: Vicki Lee
Production Company: Cartel
Director: Gerard Lambkin
Post Production: Cutting Edge
Visual Effects Creative Director: Zenon Kohler