Multi Channel Network (MCN) has bolstered its digital sales team, with Mitchell Duff taking on the position of digital sales director for Sydney.
Duff (pictured above) will lead the state-based sales activities for MCN’s online, mobile, IPTV, and programmatic platforms, reporting to national digital sales director Nev Hasan.
Duff has spent the last four years as digital group sales manager at MCN Sport. Prior to that, he held roles as an out-of-home media professional and within the price indexes and inflation department of the Australian Bureau of Statistics.
Hasan said Duff’s appointment will bring a new energy and focus for MCN to the Sydney market.
“For MCN, building digital sales teams that have a specific market focus is part of our long-term growth strategy to deliver strong commercial outcomes for our clients,” he said.
“With over 10 years’ market experience – seven of those at MCN – I’m pleased to appoint Mitchell to the role, as he can draw upon his expertise and knowledge of the MCN brand to help us deliver a multi-platform strategy with precision.”
Commenting on his new role, Duff said: “I’m thrilled to take on the new role of Sydney sales director at MCN at a time when our digital products and capabilities are continuing to grow in strength.
“My first objective is to help our agency and client partners navigate the convergence of digital and TV.
“With the current media landscape so dynamic, I will be implementing solutions that bring together MCN’s range of innovative data sets to help brands’ discover and communicate with highly relevant audiences.”