Match Media has strengthened its management with the announcement today Olia Krivtchoun has joined the agency as head of innovation.
This is a newly created position at Match Media.
Krivtchoun’s background is quite diverse, having worked across three countries, Canada, USA and Australia, in various digital leadership roles. She was previously an information architect at Isobar in Canada before moving to Isobar New York as director of client strategy.
Krivtchoun then moved to Australia to join Initiative as head of digital where she spent the last three years. She holds a strong track record of winning and running large clients including P&G, Pernod Ricard, Pfizer, Honda, Citigroup, ME Bank, and Tourism Tasmania.
Match Media chief strategy officer Ian Czencz said, “We spent a long time looking for the right person for this role as we needed someone with a diverse background that would help our clients understand the intersection between media and technology. Olia has a unique, rounded, digital and future focused skillset that we know will provide our agency and clients with a different perspective.”
In her position Krivtchoun will be responsible for evolving the social and content offering for Match to ensure it is best in breed. Her understanding of new technologies and how they can be used to help the clients’ business grow will be a valuable asset to the Match business.
“I am thrilled to be joining Match. They are an agency I have admired from afar for a while. They are perfectly positioned with their strong strategic and digital heritage, and have made this position for me to really take advantage of the changing media landscape and how the agency, and more importantly their clients, can take advantage of this,” Krivtchoun said.
This new appointment comes off the back of two recent new business wins, NRMA Motoring and Services and the launch of Kinky Boots, the newest production from Michael Cassel Group.
Please login with linkedin to comment
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]