Match Media Hires First Head of Innovation

Match Media Hires First Head of Innovation
Joy Clark
By Joy Clark



Match Media has strengthened its management with the announcement today Olia Krivtchoun has joined the agency as head of innovation.

This is a newly created position at Match Media.

Krivtchoun’s background is quite diverse, having worked across three countries, Canada, USA and Australia, in various digital leadership roles. She was previously an information architect at Isobar in Canada before moving to Isobar New York as director of client strategy.

Krivtchoun then moved to Australia to join Initiative as head of digital where she spent the last three years. She holds a strong track record of winning and running large clients including P&G, Pernod Ricard, Pfizer, Honda, Citigroup, ME Bank, and Tourism Tasmania.

Match Media chief strategy officer Ian Czencz said, “We spent a long time looking for the right person for this role as we needed someone with a diverse background that would help our clients understand the intersection between media and technology.  Olia has a unique, rounded, digital and future focused skillset that we know will provide our agency and clients with a different perspective.”

In her position Krivtchoun will be responsible for evolving the social and content offering for Match to ensure it is best in breed.  Her understanding of new technologies and how they can be used to help the clients’ business grow will be a valuable asset to the Match business.

“I am thrilled to be joining Match. They are an agency I have admired from afar for a while.  They are perfectly positioned with their strong strategic and digital heritage, and have made this position for me to really take advantage of the changing media landscape and how the agency, and more importantly their clients, can take advantage of this,” Krivtchoun said.

 This new appointment comes off the back of two recent new business wins, NRMA Motoring and Services and the launch of Kinky Boots, the newest production from Michael Cassel Group.




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