To celebrate its 25th anniversary opr’s specialist business and technology communications agency Howorth has unveiled a new brand identity.
The brand is a minimalist, monotone logo in an elegant rounded font, carefully crafted to convey ‘momentum and forward movement’ to align to our mission.
It includes a complete redesign of the company’s website, graphics, communications and owned assets, and comes in different colours to reflect Howorth’s more playful and creative work.
Howorth’s group managing director, Graham White, said: “We’ve seen a significant shift in how brands tell stories and the way audiences consume them.
“Whilst traditional earned media is still very important, it’s part of a broader integrated approach to storytelling and reaching audiences with content also working across digital and social platforms.
“Storytelling is at the heart of what we do and is reflected in our new client mission: Stories that move your business forward. This mission is built into our new brand and lives and breathes in our work, our people and our culture.”
“It made sense to launch our new brand identity in the same year we celebrate our 25th anniversary. Our passion for telling great stories hasn’t changed.
It’s a simple but effective concept built around campaigns that make people think differently, feel something and act. This is how we make every story matter for our clients and how we help move their business forward.”
Howorth’s client roster includes Australian and international brands such as Microsoft, SAP, Canon, Atlassian, Ancestry, Cabcharge, Equinix, Getty Images, Raiz Invest, Redback Technologies, Riverbed, and Star Scientific.