After a successful launch last September, Builders Academy Australia is back on air with a new television commercial featuring the same character, Builder Bob.
“We received a tremendous response to the first ad,” said Gerard Healy, Builders Academy CEO. “Enrolments are up and the number of courses we offer is continually growing. We’re now one of Australia’s fastest growing RTO’s (Registered Training Organisations) specialising in building and construction. It’s time to consolidate our position, and I’m confident our new commercial will have just as much impact as the previous one – if not more.”
Like its predecessor the latest spot is targeted at working and aspiring tradespeople, inspiring them to reach for legendary heights in building and construction.
“We’re thrilled to work with a client who is not afraid to step outside the box,” said Sense director, David Whiteside. “It has been a privilege to create strategic, attention-grabbing work for Builders Academy and help grow their brand.”
Client: Builders Academy Australia
Copywriter: Peter Milne
Art Director: Guillaume Roux
Creative Director: Guillaume Roux
Agency Producer: Rebecca Interdonato
Production Company: SceneOn
Director: Andrew Coyle
DOP: Liam Gilmour
Producer: Anne-Maree Shelton
Editor: Trevor Holcomb
Sound: Aaron D’Arcy, Ripon Studios