Bonfire Chosen To Lead Search Marketing Push For WA’s Water Corporation
Western Australian utility Water Corporation has selected digital agency Bonfire as its specialist search marketing partner to support achieving its digital strategy objectives.
Water Corporation is the principal supplier of water, waste water and drainage services throughout WA.
With offices in Perth, Bunbury, Albany, Karratha, Geraldton, Northam and Kalgoorlie, the corporation’s services, projects and activities span 2.6 million square kilometres and an asset base of over $36 billion.
Under the remit of the engagement, the Bonfire team will provide strategic direction and management of Water Corporation’s organic and paid search channels, with specific focus on delivering improved access to service information and other helpful content for customers.
Fundamental to the success of the campaigns will be the agency’s ability to tie in Water Corporation’s digital experience vision and goals.
“We’re excited to be working with one of WA’s most iconic organisations.” said Bonfire CEO Clay Cook said.
“It’s a fantastic opportunity for our digital team to play a role during this pivotal period of Water Corporation’s digital evolution.”
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