Integrated marketing agency Magnum & Co has been named the successful partner for VOSS Water in both Australia and the UK, following a competitive pitch.
The brief for VOSS was an integrated one, with a heavy focus on social media and digital as a means to amplifying the brand personality, while driving through-the-line impact for retail and distribution.
It means Magnum & Co will now deliver the creative and digital strategies – including social media, influencer marketing, content marketing, and PR – in two of the brand’s key markets.
Aaron Crowther, managing director at Magnum & Co, said: “We’re massively excited about working with VOSS because they are really progressive in their thinking.
“With them, we’re confident of delivering not only creative work, but really innovative programs that deliver true impact.”
Crowther said working with a premium water brand is an amazing way to prove the agency’s creative and strategic chops because it’s such a hotly contested and largely undifferentiated category.
“VOSS Water is synonymous with style due to its Norwegian origins, but also because of its distinctive bottle,” he said.
“It’s the only water people actually talk about, but we’re just at the beginning of tapping its potential.”
VOSS Water Group’s chief marketing officer, Ken Gilbert, said: “We came to Australia with a clear idea on what we were looking for in a partner – an agency with strong strategic, creative, digital and social skills – and Magnum & Co exceeded our expectations.
“It also helped that Magnum could serve VOSS in the UK – another focus market for us. This will facilitate a consistent look and voice while recognising a need for country-centric communications.”
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