Magnum & Co Wins VOSS Water Account For Australia & The UK

Magnum & Co Wins VOSS Water Account For Australia & The UK
SHARE
THIS



Integrated marketing agency Magnum & Co has been named the successful partner for VOSS Water in both Australia and the UK, following a competitive pitch.

The brief for VOSS was an integrated one, with a heavy focus on social media and digital as a means to amplifying the brand personality, while driving through-the-line impact for retail and distribution.

It means Magnum & Co will now deliver the creative and digital strategies – including social media, influencer marketing, content marketing, and PR – in two of the brand’s key markets.

Aaron Crowther, managing director at Magnum & Co, said: “We’re massively excited about working with VOSS because they are really progressive in their thinking.

“With them, we’re confident of delivering not only creative work, but really innovative programs that deliver true impact.”

Crowther said working with a premium water brand is an amazing way to prove the agency’s creative and strategic chops because it’s such a hotly contested and largely undifferentiated category.

“VOSS Water is synonymous with style due to its Norwegian origins, but also because of its distinctive bottle,” he said.

“It’s the only water people actually talk about, but we’re just at the beginning of tapping its potential.”

VOSS Water Group’s chief marketing officer, Ken Gilbert, said: “We came to Australia with a clear idea on what we were looking for in a partner – an agency with strong strategic, creative, digital and social skills – and Magnum & Co exceeded our expectations.

“It also helped that Magnum could serve VOSS in the UK – another focus market for us. This will facilitate a consistent look and voice while recognising a need for country-centric communications.”

 

Please login with linkedin to comment

data retention law VOSS Water

Latest News

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral
  • Campaigns

AFL Legend Kevin Sheedy Narrates A ‘Love Letter To Victoria’ Via Enthral

In partnership with storytelling agency Enthral, AFL legend Kevin Sheedy has voiced a ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state, experiencing four lockdowns. Sheedy partnered with Enthral to share a love […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]