Macquarie Media Launches Radio Show In Partnership With CarAdvice.Com

Macquarie Media Launches Radio Show In Partnership With CarAdvice.Com
SHARE
THIS



Macquarie Media today announced the launch of an innovative new national motoring program, “CarAdvice”, in partnership with CarAdvice.com.

The weekly program will be heard on Nights with Steve Price across Australia on
2GB Sydney, 3AW Melbourne, 4BC Brisbane, regional stations and will also be streamed online and via the station apps.

CarAdvice will air from 9pm Mondays and deliver the big news in motoring from across Australia and around the world. From new car launches, reviewing cars, comparing vehicles, great road trips, practical driving advice to buying and selling tips, plus listeners will be able to call in each week as part of the show and ask the car experts questions.

CarAdvice will be hosted by Macquarie Media’s Steve Price who has over 30 years’ experience as a journalist, and hosts the number one evening radio show in Sydney and Melbourne. He will be joined by CarAdvice associate publisher James Ward and Senior Road Tester Paul Maric, both seasoned motoring journalists with over 30 years’ combined industry experience.

Planning for the show commenced in the back half of 2015 when CarAdvice wanted to extend its online brand into a radio show. A weekly talkback segment featuring CarAdvice has been running on Thursday afternoons on 3AW since February this year and has proven a hit with listeners. Extending the segment to a longer format program with a national audience was a logical next step.

“Adding the CarAdvice radio show to our listener-driven programming made total sense for us. 92 per cent of Macquarie Media listeners already own one or more cars and they are 30 per cent more likely to purchase a new vehicle than the average adult*. The CarAdvice program is an exciting addition to our line up,” said Macquarie’s national sales director Mark Noakes.

CarAdvice CEO, Andrew Beecher said, “Our vision is to be the number one automotive media brand across all channels, so expanding into radio is a great way to put our content in front of even more consumers. Our goal in working with Macquarie Media is to ensure the CarAdvice radio show will be the largest and most influential automotive radio program in Australia.”

CarAdvice will debut on June 6 and will run every Monday evening across the Eastern States on the Macquarie Network.

*Source: Nielsen CMV Metro Survey 2 2016, Mon­Sun 5.30am­12MN, cumulative (fused) 2GB or 3AW or 4BC vs AP18+

Please login with linkedin to comment

lynx pitch black Nights with Steve Price Re-branding Steve Price

Latest News

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Wednesday TV Wrap: With No Hard Quiz, Travel Guides Easily Wins Non-News Programming
  • Media

Wednesday TV Wrap: With No Hard Quiz, Travel Guides Easily Wins Non-News Programming

Nine’s Travel Guides continued to consolidate its position as a Wednesday night leader in yesterday evening’s programming, with 719,000 viewers. In recent weeks, it has been competing with the ABC’s Hard Quiz – sometimes besting it, sometimes being bested – but with no Hard Quiz last night, it sailed to an entertainment win. Last night’s ep saw the travellers […]

by B&T Magazine

B&T Magazine
Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit
  • Advertising

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit

72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]

Seattle, USA - Oct 15, 2019: The entrance sign to the new Google building in the south lake union area at sunset.
  • Marketing
  • Technology

Rebounding Ad Industry Sees Google Jump Up Most Valuable Brand Ranks

Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]

by B&T Magazine

B&T Magazine
Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big
  • Advertising

Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big

Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]

by B&T Magazine

B&T Magazine
Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

Image lead story From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising
  • Partner Content

From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising

With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]

Partner Content

by B&T Magazine

B&T Magazine
New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]