Macleay Ad Students Tackle Issue Of Domestic Violence

Macleay Ad Students Tackle Issue Of Domestic Violence
SHARE
THIS



Independent education provider, Macleay College, has teamed up with advertising agency ghg in an attempt to address the national emergency that is domestic violence in Australia.

The initiative will see students develop primary prevention campaign ideas that target young people for Our Watch – an Australia-wide, not for profit organisation focused on primary prevention that addresses the pre-determinants of violence against women.

On Tuesday, April 21, four groups of Macleay students will present their campaign ideas surrounding the key message – ‘Know the line. Call out those who cross the line’ – to a panel of judges, including:

Madeleine Clifford – manager of campaigns, Our Watch

Tim Brierley – managing partner, ghg

Ian Thomson – head of advertising, Macleay College

Julieann Brooker – lecturer, Macleay College.

Macleay College lecturer, Brooker, said: “At Macleay College, we are huge advocates for the promotion of social issues and include these in our education programs. We recognise that building Emotional Intelligence during the teen years is the key to combatting domestic violence in the next generation.

“Our work with ghg for Our Watch aims to arm students with creative and strategic skills to contribute to their community. This creative collaboration comes at a time where we are finally seeing the wider community stand up against violence towards women. With more than one woman killed every week by a current or former partner in Australia, the issue has never been more important, and our students appreciate working on current and topical projects,” said Brooker.

Ghg managing partner, Tim Brierley, said that this campaign has been an eye-opening experience given the current agenda and attention given to the issue.

“Getting to the crux of this movement is an important lesson to these students, who absolutely should learn how to channel their talents and passion into an ethical campaign that can help their community, while remaining sensitive to the issue at hand.”

 

Please login with linkedin to comment

anna polyviou Win

Latest News

The Key To Understanding Your Competitors
  • Opinion

The Key To Understanding Your Competitors

Suzzanne Laidlaw (pictured below) is an internationally accredited business coach, global leader in business planning and author of the new book, “What’s Your Plan?”. In this guest post, Laidlaw argues that examining your competitors might be just as important for post COVID-19 success as examining your own… The industries around you are always changing, new […]

Opinion

by B&T Magazine

B&T Magazine
George Savvides Appointed As SBS Chair
  • Media

George Savvides Appointed As SBS Chair

SBS has appointed George Savvides AM as the new SBS Chair, as announced by the Minister for Communications, Cyber Safety and the Arts for Communications, Paul Fletcher MP, today.  SBS Managing Director, James Taylor; said: “On behalf of the Board and SBS, I’d like to congratulate George on his appointment. Since being appointed as Deputy […]

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland
  • Media

Tasmanian Paper Rejigs Aussie Map, Moving Victoria Off The Mainland

Tasmania’s Hobart-based Mercury has decided to rearrange the Australian map by moving itself onto the mainland and pushing Victoria off. As Victoria’s rise in COVID-19 cases continues, the Tassie newspaper decided to take matters into its own hands and physically banish the state, placing Tasmania between South Australia and NSW instead. Rivalry between Australian states […]

by B&T Magazine

B&T Magazine
QUT Launches Refreshed ‘Real World’ Campaign Via BCM
  • Campaigns

QUT Launches Refreshed ‘Real World’ Campaign Via BCM

QUT’s long-term partner BCM has developed brand and student recruitment campaigns for the university for the past 19 years, featuring real student stories about their QUT experiences and real-world success as graduates. But what makes this year different? To reflect QUT’s vision for 2020, BCM has revisited the ‘classic’ QUT graduate success story formula, but […]

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad
  • Technology

Big Brother & Kargo Team Up In Market-First Branded Takeover Ad

To coincide with the launch of Seven’s Big Brother, creative performance company Kargo has announced the findings of its launch campaign for the program, utilizing the advertising industry’s only mobile, 100% share of voice Branded Takeover solution. Working with a variety of publishers, Channel 7 harnessed Kargo’s Branded Takeover campaign during promotion for the new […]

Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.