Australian Radio Network and Trafalgar teamed up to celebrate the 4th of July in style on Friday, with a special event for five lucky listeners at Sydney’s Café Del Mar who were all vying to be named the winner of ‘The Insider’ campaign and head off on the tip of a lifetime to Northern California.
The event was a celebration of all things American, Miguel Maestre from Ten’s The Living Room worked with the head chef to create an American inspired menu and he also joined the five lucky finalists (pictured above) at the lunch. Host of WS FM 101.7’s Your Song, Richard Mercer was also at the event to announce the major winner with a little help from a pre-recorded video from Jonesy and Amanda. (Miguel, Managing Director of Trafalgar Matthew Cameron-Smith and Richard Mercer are pictured below.)
Aspiring travel writer Amanda Ide from Yeerongpilly, QLD was named The Insider. Amanda won flights for two, accommodation, an eight-day Trafalgar guided holiday to Northern California and $1000 spending money. But it won’t be all play – she will be put to work reporting on her experiences and highlights from the trip which will be aired nationally across Sydney’s WS FM101.7, Melbourne’s GOLD 104.3, Brisbane’s 4KQ 693, Adelaide’s Cruise 1323 and Perth’s 96FM.
As part of the tour Amanda will see the famous landmarks of San Francisco, indulge in a wine tasting in Napa Valley, discover amazing Lake Tahoe and relax in the quaint seaside community of Carmel-by-the-Sea on this unforgettable Californian holiday.
ACM is set to launch a brand-new national travel website designed to help Australians navigate the post-pandemic holiday market from March 7, 2021 The launch will be backed by a national print and digital advertising campaign, designed to promote regional travel to ACM’s 6.9 million monthly readers. ACM, Australia’s largest regional publisher, launched Explore in […]
Iconic coffee brand Moccona has launched its new brand platform, “me-time”, which puts a contemporary lens on “everyday indulgence”, the brand’s long held positioning. The new platform was developed in conjunction with Edge after extensive research into the attitude and state of mind of today’s coffee drinks. This showed that the shift to living ‘always […]
Nickelodeon International and Network 10 have announced their first-ever partnership, greenlighting live-action TV show Taylor’s Island (working title). The show will be produced by Fremantle with significant production investment from Screen Australia, and premiere across Nickelodeon channels globally in early 2022. Nordic Entertainment Group is also a partner to the agreement, and will premiere Taylor’s Island […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? […]
A new survey released today from global creative platform Genero shares first-hand findings from creative talent around the world about the impact COVID-19 has had on their work life, and what the future holds for the creative production industry. The report, The Impact of COVID-19 on the Global Creative Industry, finds that COVID-19 has accelerated […]
Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]
On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]
Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]
Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]