Massage pain relief cream, fisiocrem, recently launched a national television ad campaign featuring Australia’s golden girl, Libby Trickett.
The advertisement features the former three-time Olympian-turned-mother and her two children Poppy (three years old) and Edwina (six months old), and showcases a 30-second snapshot into a day in the life of the Trickett household.
Targeted at busy mums, the advertisement ran for three weeks across Network Ten’s peak periods during its highest-rated programs including The Project and The Bachelor, and also featured on Network Ten’s digital platform, tenplay.
The campaign was developed by two Gold Coast-based agencies, Tailored Media (creative) and Bordertown Films (production).
Tailored Media CEO Brendon Sinclair said signing Libby as an ambassador for the topical massage cream was an easy decision to make for his client.
“After all these years, Australians still absolutely adore and respect Libby.
“She’s real with a raw approach to life and all things motherhood, and her Instagram — which is filled with photos of poo-explosions and makeup-less selfies — certainly confirms that.
“She was a clear standout and the response we’ve received to the advertisement has reaffirmed that real people are the rubies among the roughs even in this day in age of ‘Instagram models’ and heavily photo-shopped images,” he said.
The star’s genuine warmth even shone through a few tears (and her signature smile) at the launch of the commercial where she was shown the advertisement for the first time.
Her excitement at seeing her love of her children quickly had the former three-time Olympian bouncing with joy and wiping away tears.
“The ad represents a small blip of time in our busy lives and it was just so special to share that moment with the girls.
“I hope it’s a reminder to all mums out there to absorb the special little moments in each day, and that self-care, even in the smallest form, is a key to your own sanity,” she said.
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