Leo Burnett Sydney has redefined its planning offering with the launch of Leo Burnett Connect Strategy. Connect Strategy is an integral extension of its successful specialist communications planning and content division, Leo Burnet Connect.
Leading the new division is head of Connect Strategy Emma Montgomery, who has been promoted to the role following her success as head of Connect over the past year. The cross-discipline team will be joined by new strategy directors Emily Taylor, Graham Alvarez and Ross Cameron who bring with them a wealth of experience and diverse talent.
Pete Bosilkovski, managing director, Leo Burnett Sydney, said: “Since its launch in 2014, Connect has been a huge success in solving business problems in the connected world. It has fundamentally changed how we engage with clients and create work. Understanding how we shift and influence consumer behaviour in our connected world is becoming paramount to our creative success. Emma has been instrumental in that success – establishing Connect and rapidly growing the business and her well-deserved promotion recognises those achievements.
“Our business operates in constant beta mode to ensure we are always evolving and leading the industry as a progressive business. The introduction of Connect Strategy exemplifies our ongoing drive for continuous reinvention.
Montgomery added: “I am excited to continue the transformation we have made with Connect through to the strategic heart of the business. Connect is all about problem solving in the connected world, helping to craft and deliver creative solutions that positively influence behaviour.
“Having the expertise we have curated upfront, from brand planning to connections thinking, to data planning, digital, PR, retail and consumer insights specialists, will help us consistently unlock effective solutions that connect people and brands.”
Please login with linkedin to commentSwithced on Media
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]