Leo Burnett Celebrates 80th Anniversary

Red apples on wooden table
SHARE
THIS



Leo Burnett has turned 80. Through the decades, the advertising agency network has continued evolving: Starting in 1935 with its first client, Leo Burnett took a humble tin of peas and grew it into a giant, the Jolly Green Giant, who lives on 80 years later.

The agency led the industry in adopting television advertising as a visual medium in the 1950s and was one of the first to create a viral web video advertisement, John West Salmon “Bear Fight,” in 2000. Today, it is known for its trailblazing creative such as the P&G Always “#LikeAGirl” social movement, the world’s first live-streaming virtual reality birth using Samsung Gear VR and McDonald’s 24 hours of joy, a 24-city, 24-hour worldwide event.

One of the most awarded creative agencies in the world, and number one in “New World Thinking” for six of the past seven years, according to the Gunn Report, Leo Burnett creates creative work like P&G Always’ “#LikeAGirl – Unstoppable” and Samsung’s “Safety Truck” through its the Creativity Without Borders operating system.

In 2015, Leo Burnett Worldwide won 69 Cannes Lions. The wins included two inaugural Glass Lions for work addressing gender inequality, a coveted Titanium award recognising work that redefines the global creative landscape and two Grand Prix. The network was recognized as “Network of the Year” at seven major global awards show including the International ANDY Awards, Art Directors Club, AdFest, Dubai Lynx, International YoungGuns, AWARD Awards and Facebook Studio Awards. Also, no other agency had more advertisements in Super Bowl XLIX, one of the world’s biggest live events for television and digital advertising in the United States.

Leo Burnett works with some of the most iconic, valuable brands in the world including Coca-Cola, P&G, Kellogg’s, Samsung, McDonald’s and Pfizer. Remarkably, many of these clients have worked with the agency for decades including Kellogg Co. since 1949, Procter & Gamble since 1952 and McDonald’s since 1973. In Chicago, the agency has worked with clients like Allstate since 1957 and Hallmark since 1988.

When Leo Burnett opened his new advertising agency on August 5, 1935, during the Great Depression, he brightened the office with a bowl of red apples. A newspaper columnist wrote that it wouldn’t be long before Burnett started selling apples on the street rather than giving them away. Now 80 years later, all 86 offices have bowls of apples in honor of Leo Burnett, the man. The agency also regularly donates fresh apples to the Ronald McDonald House Charities in Chicago.

This year, the advertising agency celebrates its anniversary with more than 9,000 employees across its 86 offices. At the global headquarters in Chicago, employees celebrate with six Leo Love organizations, strategically selected nonprofit partners focusing on children, creativity and Chicago.

Please login with linkedin to comment

Swithced on Media

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]