Facebook has announced the winners of its fourth annual Facebook Awards recognising the best creative work on Facebook and Instagram in the last year.
The 2015 Facebook Awards represent the platforms biggest and most inspiring creative collection yet with over 2700 submissions from 160 countries that offer a snapshot of the state of creativity and innovation across the industry.
This year, the Blue Award — the top honour in Facebook Awards — went to Leo Burnett and Procter & Gamble for their inspiring Always’ Like a Girl campaign.
The Blue For Good Award — recognising excellence in campaigns created for charitable/non-profit organisations — goes to the ALS Ice Bucket Challenge, a campaign which reset the bar, reaching more people than any event in Facebook history other the 2014 World Cup and raising more than $220MM.
Hungry Jack’s Australia was a finalist for their ‘The Burgers’ campaign.
Since last year’s Awards, Facebook and Instagram have grown significantly and given the explosion of mobile and video consumption, brands are building richer and more immersive stories for their audiences on these platforms. There were a number of key trends for this year’s Facebook Awards that reflected the broader industry:
More creative work across more geographies and more industries
- Mobility has given more brands the ability to tell stories across all parts of the world (including Brazil, Lebanon, Austria, India)
Submissions were more global than they’ve ever been. Submissions were received from 160+ countries, twice as many countries submitted to the Awards in years past
49 per cent increase in the # of total submissions
Facebook has become a key platform for brand building
- Brands are increasingly sharing stories on Facebook, where they can reach people where they spend the most time: on mobile
Video has emerged as a dominant medium
- 70 per cent of submissions were video based
Instagram emerged as a central hub of strong brand creative
- 35 per cent more submissions for Instagram this year