Leo Burnett And Proctor & Gamble Take Top Honours For 2015 Facebook Awards

Leo Burnett And Proctor & Gamble Take Top Honours For 2015 Facebook Awards
SHARE
THIS



Facebook has announced the winners of its fourth annual Facebook Awards recognising the best creative work on Facebook and Instagram in the last year.

The 2015 Facebook Awards represent the platforms biggest and most inspiring creative collection yet with over 2700 submissions from 160 countries that offer a snapshot of the state of creativity and innovation across the industry.

This year, the Blue Award — the top honour in Facebook Awards — went to Leo Burnett and Procter & Gamble for their inspiring Always’ Like a Girl campaign.

The Blue For Good Award — recognising excellence in campaigns created for charitable/non-profit organisations — goes to the ALS Ice Bucket Challenge, a campaign which reset the bar, reaching more people than any event in Facebook history other the 2014 World Cup and raising more than $220MM.

Hungry Jack’s Australia was a finalist for their ‘The Burgers’ campaign.

Since last year’s Awards, Facebook and Instagram have grown significantly and given the explosion of mobile and video consumption, brands are building richer and more immersive stories for their audiences on these platforms. There were a number of key trends for this year’s Facebook Awards that reflected the broader industry:

More creative work across more geographies and more industries

  • Mobility has given more brands the ability to tell stories across all parts of the world (including Brazil, Lebanon, Austria, India)
    Submissions were more global than they’ve ever been. Submissions were received from 160+ countries, twice as many countries submitted to the Awards in years past
    49 per cent increase in the # of total submissions

Facebook has become a key platform for brand building

  • Brands are increasingly sharing stories on Facebook, where they can reach people where they spend the most time: on mobile

Video has emerged as a dominant medium

  • 70 per cent of submissions were video based

Instagram emerged as a central hub of strong brand creative

  • 35 per cent more submissions for Instagram this year

More on the awards and campaigns can be found at the Facebook Awards website.

Please login with linkedin to comment

auto-play video Gameshow Online ads Swithced on Media The Killing Season

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]