Lego And Star Wars Continue Their Love Affair With The Force Awakens Videogame
Lego and Star Wars have announced a video game based on Star Wars Episode VII: The Force Awakens.
The Star Wars marketing campaign has been relentless; associated brands have ranged from Spotify, Google, Adidas, Target, Kraft, Cover Girl cosmetics, Subway and EA Games.
LEGO Star Wars: The Force Awakens will feature new gameplay mechanics to build, battle, and fly through the galaxy. The videogame is a joint effort between Warner Bros. Interactive Entertainment, TT Games, The LEGO Group, and Lucasfilm.
It will feature the same cast of characters as the film — including Finn, Rey, Poe, Kylo Ren, Han Solo, and, yes, BB-8 — all rendered as Lego minifigs. The story explores the time period between Return of the Jedi and The Force Awakens, adding additional insight into the movie and its characters.
In a joint press release, managing director, TT Games Tom Stone said: “LEGO Star Wars: The Force Awakens will be bigger and better in every way, pushing the series forward with innovative new gameplay mechanics, while also exploring new parts of the universe that is sure to excite and delight both Star Wars fans and newcomers.”
Ada Duan, vice president, Digital Business & Franchise Management, Lucasfilm added: “We are thrilled to be bringing back the LEGO Star Wars videogame franchise, which kicked off such a beloved series of LEGO titles more than a decade ago.”
As reported in B&T, Walt Disney and Lego took out the top two spots of the world’s most powerful brands beating L’Oreal, PWC, Nike and Google.
Lego Star Wars: The Force Awakens is expected to be released June 28th 2016, on Nintendo 3DS, PS3, PS4, Vita, Wii U, PC, Xbox 360, and Xbox One.
Latest News
Telstra Calls In ABC Comic Mark Humphries To Hilariously Debunk 5G Conspiracy Theories
B&T finds the 5G conspiracy theories truly laughable, except Bill Gates wanting to microchip us all. That appears legit.
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
Activist Who Wanted Coon Cheese Shelved Now Wants Paul’s Smarter White Milk Renamed
B&T suggests new, less offensive names for Smarter Milk could be Udderly Delicious or the Liquid Lactose Lash.
University Of Tasmania Appoints Pivotus To Digital Advertising Strategy, Buying & Analysis
University Of Tassie set to debunk rumours its courses only include woodchopping, cider maker and a PHD in David Boon.
Aussie Agencies Top AD STARS 2020 Shortlist, With Ogilvy, M&C Saatchi Sydney And VMLY&R On Top
Aussie agencies dominate AD STARS shortlist, sending a clear warning to the likes of Bhutan & Kiribati in the process.
“I’d Rather Die Than Do This For A Day!” Influencer Lampooned For Job Ad From Hell
Who doesn't love to laugh at a "job ad from hell" story? Unless you once answered one and now have the job from hell.
Rumour Has It James Corden Will Replace Ellen If She Steps Down
Ellen set to join the list of ex-TV villains that also includes Ryan Phelan, Kerri-Anne Kennerley & Humphrey B. Bear
IMAA Launches First Radio Campaign With ARN
The Independent Media Agencies of Australia (IMAA) has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses. The radio campaign will launch across the ARN network today, which includes the KIIS and Pure Gold networks. It aims to promote the IMAA and the benefits […]
opr Adds DocuSign To Client Roster
Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.
Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
Monday TV Wrap: Bells Ring For Seven As Farmer Wants A Wife Continues Good Run
Farmer Wants A Wife does the business for Seven & we're yet to get to the neutering or the dagging part of the series.
Is This The End For Cash? 62% of Aussies Now Use Card Payments For Just About Everything
Dodgy tradies, international drug cartels and fountain wishing-wells set to be most effected by move away from cash.
ET Collective Announces 2020 Winner Of WomenKind X ET Initiative
Brand design agency ET Collective has announced Sutherland Shire Family Services as the 2020 winner of their new pro-bono initiative, WomenKind x ET. To celebrate 10 years in business, female-led brand agency ET Collective launched ‘WomenKind’, a pro-bono initiative designed to help Australian female entrepreneurs and/or businesses dedicated to helping women with their own brand. […]
“Notable For Its Exotic Plumage!” David Attenborough Loans Voice To Hilarious Anti-Trump Campaign
You rarely equate humour with political ads, & that just proves what a wonderful anomaly the Trump presidency truly is.
Hit UK Format Beat The Chasers Comes To Find Australia’s Smartest
Seven today announced Beat The Chasers, a primetime special event series that supercharges its hit game show The Chase with over $500,000 up for grabs. For the first time ever, the greatest quiz brains in Australia will try to beat four of The Chasers at once to have a chance at winning a massive cash […]
Adrian Farouk Appointed CEO Of Publicis’ Epsilon In ANZ
Adrian Farouk now guaranteed a spot in the Publicis' staff car park after promotion to Epsilon CEO.
“Now That’s A M***** F***** Burger!” Provocative Ad Sells Merits Of Going Vegan
The many advantages of veganism is getting to tell people 147 times a day & annoying the crap out of restaurant chefs.
Hays: 39% Of Job Applicants Have No Idea How To “Gain A Place On An Interview Shortlist”
Here's top tips for job applicants that include excluding juggling, the bagpipes and your Bali arrest on your resume.
Study: 1.5 Million Aussies Watch Netball On TV (& Third Of Those Are Men)
Study finds men are increasingly watching netball. Not helping with the housework, but definitely tuning-in to netball.
Hindus Rage At Unsavoury “Namaste Mother F@cker” T-Shirts
Sure, this T-shirt is kinda witty. Yet not appropriate for job interviews, a visit to nan's or Hindu cremation ceremony.
Would TikTok Be Missed?
Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.
NextMedia’s frankie And Gardening Australia Magazines Report “Surge In Sales”
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
Mag Closures & The New Landscape For Earned Media
This columnist argues that fortune favours the brave. And that's from a media perspective, not a dragon fighting one.
“Worst Year In Living Memory!” Aussie Ad Spends Plummet 14.7% In 2019/20
As expected, 2019/20 ad spends make for very difficult reading indeed. Even more so if you've forgotten your glasses.
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Ultimate Edge Communications Welcomes Michaela Fulop Back As Client Success Manager
Sydney, July 31st, 2020: Sydney-based media marketing consultancy Ultimate Edge Communications (UEC) announces a new hire in the company’s media team; Michaela Fulop returns to fill the vacant role of Client Success Manager, to be the go-to person across the full client roster.
No Change At The Top! Initiative Remains Top Performing Media Agency For June
June's new business wins is pretty much the same as May's, just with a few less factual inaccuracies this time around.
DDB Still Top Dog For New Business Wins For June
DDB still top agency for new business wins. Sadly, has postponed celebratory rooftop effigy burning due to high winds.
Australian Advertising Students To Compete In Advertising Capstone Challenge
Ad grads set to compete in the Capstone Challenge. Which sadly doesn't appear to include a hotdog eating component.
Harold Mitchell Wins Legal Battle Over Australian Open TV Deal
Harold Mitchell wins his battle with ASIC. Which is top news for the lucky restaurant in which he chose to celebrate.
