Lego And Star Wars Continue Their Love Affair With The Force Awakens Videogame

Lego And Star Wars Continue Their Love Affair With The Force Awakens Videogame

Lego and Star Wars have announced a video game based on Star Wars Episode VII: The Force Awakens. 

The Star Wars marketing campaign has been relentless; associated brands have ranged from Spotify, Google, Adidas, Target, Kraft, Cover Girl cosmetics, Subway and EA Games.

LEGO Star Wars: The Force Awakens will feature new gameplay mechanics to build, battle, and fly through the galaxy. The videogame is a joint effort between Warner Bros. Interactive Entertainment, TT Games, The LEGO Group, and Lucasfilm.

It will feature the same cast of characters as the film — including Finn, Rey, Poe, Kylo Ren, Han Solo, and, yes, BB-8 — all rendered as Lego minifigs. The story explores the time period between Return of the Jedi and The Force Awakens, adding additional insight into the movie and its characters.

In a joint press release, managing director, TT Games Tom Stone said: “LEGO Star Wars: The Force Awakens will be bigger and better in every way, pushing the series forward with innovative new gameplay mechanics, while also exploring new parts of the universe that is sure to excite and delight both Star Wars fans and newcomers.”

Ada Duan, vice president, Digital Business & Franchise Management, Lucasfilm added: “We are thrilled to be bringing back the LEGO Star Wars videogame franchise, which kicked off such a beloved series of LEGO titles more than a decade ago.”

As reported in B&T, Walt Disney and Lego took out the top two spots of the world’s most powerful brands beating L’Oreal, PWC, Nike and Google.

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