The Lead Generation Company will now deploy cloud-based business process management software (BPM) from Promapp in a new strategy designed to fuel company growth and support client programs.

For the uninitiated, the Lead Generation Company specialises in end-to-end lead generation and strategic client management. Its bespoke systems are specifically built to contact potential clients and manage the entire lead generation process through crafting well-tailored strategies around data lists, telemarketing and appointment setting.

Having grown extensively in the last two years and managing a roster of a ton of multi-national, blue-chip clients, The Lead Generation Company’s 100 staff used to operate with inconsistent business processes across the organisation. This resulted in processes being held in a variety of formats and a lack of engagement and process ownership.

The company’s rapid growth led to a few employees working from home – which meant that protection of intellectual property, ease of access to information, and a central point to find and update well-defined processes were a much-needed requirement.

Grant Walker, chief operating officer at The Lead Generation Company, said that the company needed a new, streamlined process.

“What we required was a solution where our staff could create processes that everyone has timely access to, one source of truth to reduce the double handling of information, and follow streamlined policies and procedures for everyday business processes,” he said.

“Promapp has an intuitive user interface and rich feature functionality, and being cloud-based means that it will enable everyone in the business to access and provide feedback on processes in real time whenever they want and wherever they may be located.”

Promapp will be fully deployed across The Lead Generation Company’s operations by mid-2018 with longer-term plans for the software to support execution of their client programs.

“The objective is for Promapp to become a standard business tool for The Lead Generation Company and one that will fundamentally change the way we communicate internally,” Walker said.