The Lead Generation Company Teams Up With Promapp In New Strategy

The Lead Generation Company Teams Up With Promapp In New Strategy
SHARE
THIS



The Lead Generation Company will now deploy cloud-based business process management software (BPM) from Promapp in a new strategy designed to fuel company growth and support client programs.

For the uninitiated, the Lead Generation Company specialises in end-to-end lead generation and strategic client management. Its bespoke systems are specifically built to contact potential clients and manage the entire lead generation process through crafting well-tailored strategies around data lists, telemarketing and appointment setting.

Having grown extensively in the last two years and managing a roster of a ton of multi-national, blue-chip clients, The Lead Generation Company’s 100 staff used to operate with inconsistent business processes across the organisation. This resulted in processes being held in a variety of formats and a lack of engagement and process ownership.

The company’s rapid growth led to a few employees working from home – which meant that protection of intellectual property, ease of access to information, and a central point to find and update well-defined processes were a much-needed requirement.

Grant Walker, chief operating officer at The Lead Generation Company, said that the company needed a new, streamlined process.

“What we required was a solution where our staff could create processes that everyone has timely access to, one source of truth to reduce the double handling of information, and follow streamlined policies and procedures for everyday business processes,” he said.

“Promapp has an intuitive user interface and rich feature functionality, and being cloud-based means that it will enable everyone in the business to access and provide feedback on processes in real time whenever they want and wherever they may be located.”

Promapp will be fully deployed across The Lead Generation Company’s operations by mid-2018 with longer-term plans for the software to support execution of their client programs.

“The objective is for Promapp to become a standard business tool for The Lead Generation Company and one that will fundamentally change the way we communicate internally,” Walker said.

“Once deployed we will have one central source of truth for process information and will spend less time trying to find the answers to queries. Savings in time will accrue, enabling staff to focus on more revenue-generating tasks.”

Please login with linkedin to comment

Lead Generation Company Promapp

Latest News

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings
  • Media

Foxtel Media Unveils Four New Digitally-Enabled Cient Offerings

Foxtel Media has announced four new offerings to provide advertisers expertise in more targeted, dynamic media delivery as part of a realignment towards digital. The new offerings are Foxtel Xplore Audience targeting on Kayo, addressable audience targeting on Foxtel Go, the ability to target in-venue viewers on Fox Venues, and a new Dynamic Trading Platform. […]

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform
  • Technology

“The Free And Open Internet Is A Force For Good”: Quantcast Reveals New Intelligent Audience Platform

On Thursday, Quantcast held their Virtual NOVA event, discussing the current state of the advertising industry, the end of third-party cookies, the open internet vs walled gardens, and data privacy and consent. The event coincided with the launch of their new Quantcast Platform. It is an intelligent audience platform powered by the company’s patented AI […]

New Research Reveals Men Unsure How To support Gender Equality
  • Uncategorised

New Research Reveals Men Unsure How To support Gender Equality

Global marketing agency LEWIS today revealed findings from its new global research on gender inequality, conducted in support of the global HeForShe movement. You can read the report in full here. The report shows the impact and perceptions of gender inequities during the pandemic across 13 countries. The findings reveal an alarming trend: 98 per […]

Haystac Wins Dairy Australia’s PR
  • Marketing

Haystac Wins Dairy Australia’s PR

Social relations agency, Haystac, part of the BWM Dentsu Group, has been appointed PR agency for Dairy Australia following a competitive pitch. As the national services body for the dairy industry, Dairy Australia supports the profitability and sustainability of dairy farming and its role in producing quality, nutritious food, while committing to the care of […]

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney
  • Advertising

Rexona Clinical’s Unique ‘Pitvertising’ Won The Summer, Via Clemenger BBDO Sydney

While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]