The Lead Generation Company will now deploy cloud-based business process management software (BPM) from Promapp in a new strategy designed to fuel company growth and support client programs.
For the uninitiated, the Lead Generation Company specialises in end-to-end lead generation and strategic client management. Its bespoke systems are specifically built to contact potential clients and manage the entire lead generation process through crafting well-tailored strategies around data lists, telemarketing and appointment setting.
Having grown extensively in the last two years and managing a roster of a ton of multi-national, blue-chip clients, The Lead Generation Company’s 100 staff used to operate with inconsistent business processes across the organisation. This resulted in processes being held in a variety of formats and a lack of engagement and process ownership.
The company’s rapid growth led to a few employees working from home – which meant that protection of intellectual property, ease of access to information, and a central point to find and update well-defined processes were a much-needed requirement.
Grant Walker, chief operating officer at The Lead Generation Company, said that the company needed a new, streamlined process.
“What we required was a solution where our staff could create processes that everyone has timely access to, one source of truth to reduce the double handling of information, and follow streamlined policies and procedures for everyday business processes,” he said.
“Promapp has an intuitive user interface and rich feature functionality, and being cloud-based means that it will enable everyone in the business to access and provide feedback on processes in real time whenever they want and wherever they may be located.”
Promapp will be fully deployed across The Lead Generation Company’s operations by mid-2018 with longer-term plans for the software to support execution of their client programs.
“The objective is for Promapp to become a standard business tool for The Lead Generation Company and one that will fundamentally change the way we communicate internally,” Walker said.
“Once deployed we will have one central source of truth for process information and will spend less time trying to find the answers to queries. Savings in time will accrue, enabling staff to focus on more revenue-generating tasks.”
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]
Tangram has announced that they have signed a partnership with monday.com. the work operating system (Work OS) where organizations of any size can create the tools and processes, they need to manage every aspect of their work. Israeli-based monday.com and Australian-based Tangram form an irresistible team of experts offering unique solutions to agency problems. monday.com […]
Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.
Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]