Cosmopolitan Australia today launched the very first #YourCosmoCover campaign.
#YourCosmoCover allows readers to vote for the influencers they want to see on the upcoming September edition’s cover.
The Cosmo team hand-selected sixteen of Australia’s most successful female influencers to be in the running to feature as a cover star in September. Included are Tammy Hembrow, Queensland-based fitness expert and mother-of-two with an incredible 8.2 million Instagram followers and Sydney’s Li-Chi Pan; photographer, architect graduate and highly sought-after content creator.
Cosmo’s move to bring their reader’s favourite social media stars off their screens and onto the pages of their favourite magazine follows Bauer Media 2018 influencers research piece. The insights show that 80 per cent of consumers trust the influencers they follow and 81 per cent have actually purchased a product after seeing it on an influencer’s post.
“The Cosmo brand has always been an authoritative voice for young Australian women,” said Fiorella di Santo, Bauer Media general manager, publishing – fashion, luxury, food and home. “There’s no denying the power of influencers continues to grow, and this campaign is an acknowledgement of these successful women who have parlayed their social media into a booming business.”
Of the nomination, influencer Jade Tuncdoruk (@jadetunchy) said “I’m so happy to be nominated for the #YourCosmoCover campaign this year! I’ve absolutely loved working with Cosmo in the past and have adored reading the magazine for many years now. I’m thrilled to have a chance to be on the cover alongside some of Australia’s most inspiring women”.
Cosmo’s June edition, on sale today, announces the impressive shortlist, featuring entrepreneurial young women who’ve turned their social media account into a highly successful career.
The #YourCosmoCover influencers are:
- Isabella Fiori
- Madi Edwards
- Li-Chi Pan
- Rozalia Russian
- Tammy Hembrow
- Rachel Tee Tyler
- Sammy Robinson
- Jade Tuncdoruk
- Laura Jade Stone
- Brittney Lee Saunders
- Jenny Do
- Antoinette Marie
- Brooke Hogan
- Vydia Rishie
- Shani Grimmond
- Gabby Epstein
Cosmo readers can vote for their favourite influencer online at Cosmopolitan.com.au until June 3rd, with the winners revealed on the cover of the September 2018 issue, on sale 6th August, 2018.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]