Simon Bell, Landor’s executive director strategy South East Asia, Pacific and Japan has relocated from Landor’s Singapore office to the branding consultancy’s Sydney team to build a regional strategic hub for the agency.

The move from Landor Singapore is as a result of a number of new projects in both corporate and consumer sides of the Australian business, with Bell lending his extensive international experience to the Sydney business.

Bell has worked abroad for the last ten years with global brand consultancies in Singapore, and a retail consultancy in India. In 2011 he began with Landor in Singapore, consulting with professional services groups, airlines, retail giants, SME’s and heritage brands. He was instrumental developing Landor’s corporate offer in South East Asia.

“Asia knows it needs agility to compete, and the brands there move with speed. At Landor, we work collaboratively and iteratively to unearth new ways forward for our partners,” said Bell.

“I’m excited to be back in Australia, especially to support our brands in expanding internationally and for global brands to resonate locally.”

As a global leader in brand consulting and design, Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. The work enables top brands to stand for something while never standing still. In Australia, these brands include IAG, AIS, City of Melbourne, Downer, Microsoft, News Corp and Procter & Gamble.

Landor is a member of the Young & Rubicam Brands network within WPP, one of the world’s largest marketing and communications firms.