Although worth a cool billion dollars, Kylie Jenner’s still not afraid to be front and centre of her hugely successful online cosmetics business.
Enter a new campaign for the 24-year-old’s “Halloween Collection” of cosmetics.
In a 30-second teaser for the range that dropped overnight, Jenner gets naked and is covered with (hopefully) fake blood; the spot’s creepiness enhanced with the eerie chant from the 1984 horror classic A Nightmare on Elm Street.
Check out the spooky spot below:
https://www.youtube.com/watch?v=TA6zPZDWj9A
A longer trailer has also dropped that seems to confirm Jenner’s new range is called “Kylie: A Nightmare On Elm Street”. The packaging of the eyelashes also has the silhouette of Freddy Krueger with his iconic hat and long nails.
https://www.youtube.com/watch?v=KuOhN6vj5nc
Promoting the clip on her social media, Jenner was suitably vague about who she’d actually collaborated with on the new range and posed the question: “Can you guess who we collaborated with this year for Halloween?Collection reveal coming today.”
Still, fans had a guess at the question, with responses ranging from Satan, the Devil and even Tampax. Check out some of the more sillier responses below: