Kiosked will invest up to $10M USD in the Asia Pacific (APAC) region through to 2017. The company expands its global footprint to help media companies commercialise content across multiple devices.
Kiosked’s investment in APAC comes at a time when the digital category is growing and the Asian market continues to embrace programmatic – inclusive of digital display, video, mobile, and with the burgeoning interest in 360° advertising units.
- Two thirds of the growth in global digital ad spend will come from Asia in the next five years, according to the International Monetary Fund (IMF).
- Online video revenues across 14 markets in Asia Pacific are projected to rocket from $12.8 billion last year to $35 billion by 2021, a compound annual growth rate (CAGR) of 22 per cent, according to Forbes.
“Now is the right time to commit resources to Asia, allowing us to select the best sales, support, and development talent across 16 countries.” said David McGrath, APAC managing director.
“Additionally, Kiosked will expand its world-class Innovation Lab to Singapore, by actively hiring developers to infuse technical expertise across the high growth areas of mobile and video,” adds McGrath.
Kiosked’s APAC announcement follows the company’s recent doubling of staff and establishment of offices in Tokyo, Sydney, and Shenzhen,
With its global headquarters in Europe, Kiosked has rapidly grown, establishing offices in New York, London, and Los Angeles.
Micke Paqvalén, CEO and co-founder of Kiosked, said the investment completes a global network.
“APAC is a dynamic region to develop digital advertising. It consists of markets with different technology adoption rates and usage patterns – and is keen to adopt new services,” he said.