In response to competitors growing chicken burger ranges, this week KFC (via Ogilvy Sydney) launched its re-vamped burger range with the introduction of two new burgers – The Zinger Stacker and The Kentucky.
Set to the beats of an iconic 80’s track the TVC campaign showcases these two burgers in all their delicious glory, and reminds Australians that there is only one place to get the best chicken burger around – KFC.
The 30” and 15” ads are running on FTA, PayTV, and online (pre-rolls). The campaign is also supported by outdoor, digital and social media.
Clients – Valerie Kubizniak, Annabel Fribence, Adam Draper
National Head of Strategy – Mark Sareff
Creative Director – Shaun Branagan
Copywriter – Blake Arthur
Art Director – Matt Ennis
Group Account Director – Sarah Faraday
Senior Account Manager – Corina Roat
Director – Kenn MacRae
DOP – Matt Stewart
Producer – Josh Jenkins
Agency Producer – Gabe Hammond
Post Production – Method Studios
Editor – Mark Bennet
Media – Mediacom
Women in Print has re-launched itself this week to take on the year, and future ahead. A refreshed brand, website, calendar and team are leading the way with Women in Print also announcing a new partnership with The Real Media Collective. A new look, new management and new focus – Community, Knowledge, Network and Support […]
The global Out of Home (OOH) industry has today launched a campaign #OurSecondChance. The campaign asks simple questions about how we can make the most of the positive opportunities that have arisen out of the pandemic. Broadcast on OOH signs around the globe #OurSecondChance is collaboration between World Out of Home Organisation (WOO) and the […]
With the COVID-19 crisis affecting all crowd-based activities, youth mental-health charity batyr has devised the first-ever Run for the Herd Virtual Festival partnering with media business UM to bring the virtual event to life. With the City2Surf event in Sydney, normally a big fund-raising opportunity for batyr, postponed this year, batyr has created a virtual event and with the support of UM are encouraging […]
Following QMS’ acquisition of TLA Worldwide (Aust) last year, QMS Sport has today announced it will transition to the TLA brand and formally become a business unit of TLA. ‘Media Tech’ is officially the new name for what was formally known as QMS Sport, and will operate alongside TLA’s existing business units that span the […]