Kentico Software today announced Kentico Cloud, its new cloud-first digital experience platform for Australian businesses that allows companies to focus on creating great digital experiences for their clients, without having to tackle the technical challenges of running a CMS.

“Kentico Cloud is the result of extensive research conducted among marketers, developers, and digital agencies across Australia and around the world,” said Karol Jarkovsky, Kentico’s Director of Product.

“We asked customers what they wanted and built them a platform that will address their current and future needs. Kentico Cloud will support equally the needs of marketers and developers while enabling them to work side by side on a single platform. That is a big difference when compared to other API-first CMS offerings that are built strictly for technical users.”

Kentico Cloud is a comprehensive cloud-first CMS and digital experience platform made up of three services:

• Kentico Draft allows Australian marketers to manage structured content for multi-channel delivery in one place in the Cloud.
• Kentico Deliver enhances Kentico Draft with the ability to publish that content to any website or device. It is an API-first CMS (also called a headless CMS) that provides dynamic content through an extremely fast content delivery network anywhere in the world.
• Kentico Engage enables personalization of the digital experience on any channel. It tracks customer interactions and leverages this information to provide the end user with relevant content.

Kentico Cloud combines multi-channel content management and customer engagement, all provided as a cloud service that can be easily integrated with any solution on any platform and on any device.

Kentico is currently the only digital experience vendor on the market providing such a complete platform in the true multi-tenant Software as a Service (SasS) model, whereas other vendors provide traditional single-tenant software hosted for individual customers. This means that Australian businesses can avoid the pains typically associated with the CMS, such as upgrades, performance, or security.

“We see a growing number of industries where traditional brands are being disrupted by new business models enabled by digital technologies. Companies realize they need to become more agile and test new ideas much more quickly. That is creating a strong need for a new cloud-first platform that would enable them to focus on business outcomes rather than on technology,” explained Kentico founder and CEO Petr Palas.

“The CMS market has been surprisingly lagging behind products like CRM or Marketing Automation in adopting the SaaS model. While you can host any CMS in the Cloud, this old model does not provide the agility today’s marketers and developers need.”