Keep Left Wins Kathmandu PR Account

Keep Left Wins Kathmandu PR Account
SHARE
THIS



PR and content marketing agency Keep Left has announced it has won a competitive pitch for popular consumer retail brand Kathmandu.

With the iconic brand coming into its 30th year, Keep Left was appointed to roll out a PR program that paid homage to Kathmandu’s heritage – growing from a small specialist outdoor retailer in Melbourne’s Hardware Lane to a leading international brand synonymous with adventure and travel.

Keep Left’s remit included concepting and executing an event titled ‘Relive the Adventure’, showcasing the 30 years of worldly experiences that have contributed to Kathmandu’s story, with work spanning PR, event management and graphic design.

The event follows the team’s media relations work, with broad coverage secured, including stories on The Daily Mail, news.com.au and Sunrise.

Keep Left CEO Gillian Yeap said: “We believe that every brand has a human story to tell, and we wanted to take Kathmandu’s customers through an immersive experience of its 30-year brand story.

“The 30th anniversary event ‘Relive the Adventure’ personified the Kathmandu brand, allowing consumers to engage with it on a tangible and emotional level.

“We’re excited to be working on a brand that’s been a central part of our team’s travel adventures over the years.”

The event will provide a platform to launch Kathmandu’s Limited Edition Heritage Collection, paying homage to Kathmandu’s history and highlighting how the gear has transformed for the needs of today’s travellers.

Please login with linkedin to comment

Insight Kathmandu Relive the Adventure

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine