B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: This July Paws For A Cause By Swiping Right To Save A Pet’s Life
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > This July Paws For A Cause By Swiping Right To Save A Pet’s Life
Marketing

This July Paws For A Cause By Swiping Right To Save A Pet’s Life

sarahmulvinbroome
Published on: 20th July 2016 at 5:27 PM
sarahmulvinbroome
Share
3 Min Read
SHARE

Are you one of the 14.2 million people looking for the ‘pawfect’ pet in the next 12 months?  Look no further… you can find the cutest, cuddliest, loveliest pet by downloading the Zeppee app throughout the month of July and for every download, Zeppee will donate $0.50 which will go to the animal shelters they work with.

“It is so easy to use our app, it’s the equivalent of Tinder but for people who are looking for pets,” said Ben Burton, co-founder of Zeppee.

“Users swipe left on their screen to see the next pet, or swipe right to save a pet to their favourites so they can make contact with the owner, breeder or shelter.”

In August, participating animal shelters will be encouraged to get involved and share the campaign on their Facebook page to get their ‘fans’ to like the page and go and download the Zeppee app.

“This will therefore raise more money and awareness for that shelter. As an incentive, the shelter that gets the most likes on their Facebook page will exclusively win the all the money donated by Zeppee,” continued Ben.

“We already have 55 animal shelters on our books who successfully use the app to advertise the pets they are to re-home and we encourage more shelters to get on board.”

Pet insurer Petsecure have signed up to support Zeppee throughout this heart-warming and rewarding campaign.

“Petsecure is one of Australia’s most experienced pet insurers and we are delighted to be supporting the Zeppee ‘Paws for a Cause’ campaign” said Liz Walden, head of sales and marketing at Petsecure.

“We are a proud sponsor of many local and community based rescue organisations around Australia so share the same passion and vision as Zeppee in helping save the lives of thousands of unwanted pets across Australia.

“We are hoping that all Australian pet lovers will get behind the ‘Paws for a Cause’ campaign to help a huge number of unwanted pets find a loving home.”

To download the Zeppee app and support ‘Paws for a Cause’ please click here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

Share

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?