Josh Moore, who was the creative leader behind this past year’s hugely successful McWhopper campaign has just been named the Chief Creative Officer of both Y&R Australia and Y&R New Zealand.
He takes on this role in addition to his role as CEO of Y&R New Zealand.
Moore took over the helm of the media and creative agency Y&R NZ in 2011. It was the #7 agency in the NZ market. This year the agency ranked No.1 in APAC at the Cannes Lions and No.4 in the world. On top of that Y&R NZ won The Grandy at the Andys, 6 Yellow Pencils and most awarded agency at D&AD, Best In Show at NYF and a highly coveted Webby. Prior to Y&R he was the founder of Us Sydney, now known as JOY Agency.
Tony Granger, chief creative officer of Y&R states: “Josh has tremendous creative courage. It goes without saying that he is wildly imaginative, but he is also extraordinarily smart about what will make consumers pay attention and what will motivate them to take action. That’s what makes him so effective and extraordinary.”
Phil McDonald, CEO of Y&R Group Australia & NZ stated, “Josh has been a driving force in the growth and global reputation of our Y&R New Zealand agency. I’m excited to have him turn his creative attention to the entire region, and know that he will bring his energy and enthusiasm to our clients and our people alike.”
Josh Moore said: “I have a personal mantra that I have been leading Y&R New Zealand with — Don’t Die Wondering. It’s emblazoned in neon across the agency’s reception area. This kind of thinking drives brave people to create brave work and attract brave clients. Creating experiences that engage people with brands is the job of advertising agencies. How we achieve this evolves every day, there is no formula. I am looking forward to working with my colleagues in Australia and the great clients that we have across the region.”
Josh succeeds Ben Coulson, who is leaving the agency to pursue other interests. Said Tony Granger, “I want to thank Ben, who leaves a legacy here of innovative and outstanding work. I am positive his next chapter will be worthy of his tremendous talent and we wish him well.”
Zoe Aitken (main photo) is the head of consulting at behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In this guest post, Aitken says some of the best ideas come in dark times and, suggests, COVID maybe the excuse you need to instigate […]
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do. The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol […]
Sanitarium Australia and The Zoo Republic have teamed up to develop and launch a new and exciting cricket promotion, to be found on Weet-Bix packs across the nation. Building on Weet-Bix’s affiliation with cricket superstars Ellyse Perry and Marnus Labuschagne, the promotion features AR technology to bring the cricket pitch to the breakfast table.
Indago Digital has announced four new client wins, as the independent agency continues its growth trajectory. Indago’s new clients are P&N Bank, Oneflare, salary packaging company Smartgroup, and charity Kids Giving Back. The agency will handle a combination of SEO and paid search for each client. Indago’s digital managing director, Gary Nissim (pictured above), said: “The […]
Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]
Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]
The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]
PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]