JCDecaux chief commercial officer Max Eburne today announced the appointment of Oliver Newton as general manager of sales for JCDecaux Australia.

Newton was previously national sales manager at JCDecaux and in his new role, Newton will lead the expanded JCDecaux agency and direct sales teams, following the integration of APN Outdoor, across Sydney, Melbourne, Brisbane, Adelaide and Perth.

He will be responsible for overseeing client relationships, agency sales and trading.

Newton has more than 12 years experience in sales and joined JCDecaux in 2006 as business development manager.

Since then, he has worked in various sales management roles for the leading out-of-home company.

He will report to Eburne, who was named earlier this month as JCDecaux’s chief commercial officer, focusing on all advertiser and agency revenue.

Eburne is part of the new leadership team for the combined JCDecaux and APN Outdoor businesses, following the successful closing of the APN and JCDecaux deal on October 31st.

“Olly is a passionate and dedicated sales leader within the JCDecaux business and has a rare talent for identifying exactly what advertisers and agencies want.

“He has a proven capability in building strong, progressive and service-oriented sales teams that will help us realise the amazing opportunity that lies ahead of us,” Eburne said.

Commenting on his promotion, Newton said: “This is an exciting period for JCDecaux Australia as we bring our combined JCDecaux and APN Outdoor offer to the market.

“I’m really looking forward to working with talented people from both companies as we launch our new solutions to the advertising market in 2019.”

Newton’s appointment is effective immediately.