Isolation Has Us Craving Content, So That’s Why Now’s The Time To Make Your Brand Famous!

Isolation Has Us Craving Content, So That’s Why Now’s The Time To Make Your Brand Famous!

If lockdown’s proven a boon for anyone, it has to be content creators. TV, radio, newspaper, magazine and social media audiences are soaring as we all self-isolate.

And for content production company Eric Tom & Bruce – despite the limitations afforded by CV-19 – now’s the time for brands to capitalise on becoming that little bit more famous.

Eric Tom & Bruce is the smaller, sassier (dare we say cooler?) younger brother to The Producers – one of Australia’s leading TVC makers and production companies.

But if you’re thinking video content comes with a (multiple) six-figure price tag, Eric Tom & Bruce will have your CFO clicking their heels for joy.

Offering a full suite of services, the team specialises in digital and social media content aimed at SMEs right through to your large corporations.

Eric Tom & Bruce’s offerings extend to stills photography, copywriting, scriptwriting, motion design, graphics, drone footage, VFX and editing.

The agency adds it understands the competitive space its clients play in and it generates scripts and ideas especially tailored to a business’ budget.

It’s also well across the difficulties and confines of making top-notch video content in this time of self distancing.

Check out Eric Tom & Bruce’s hype reel below:

Already during the pandemic Eric Tom & Bruce has managed to produce compelling content for a number of clients including Victoria Police, Lilydale, Motor Neurone Disease (MND) Victoria and the RSPCA.

Check out a show reel of the agency’s latest work at the end of this article.

For the agency’s executive producer Victoria Conners (ex-head of content at McCann Melbourne) great content can still be made despite the constraints of CV-19 and it’s all about thinking laterally and being clever around production techniques.

“Knowing that clients are coming to us for video content we think from production out,” Conners tells B&T.

“So we know that we are presenting solutions that not only work for creative and marketing but are achievable for the budget.

“We provide end to end solutions with our in-house team and have full creative and production capabilities. Also the team are multidisciplinary, so we can and do employ clever, holistic thinking to each production,” Conners said.

Conners adds that, in recent times, many Australian creative agencies and their clients have saturated audiences with user-generated content and easy go-tos such as animation that’s often banal and left audiences disengaged.

“Give people want they want!” Conners adds and that’s “great filmed content”.

Some of Eric Tom & Bruce’s clients, such as Motor Neurone Disease (MND), have even seen increased engagement with their content in recent times and have now added live streaming capabilities.

And that’s enabled the charity organisation to log even greater engagement with their content than pre-COVID, Connors adds.

For the agency’s creative producer Samantha Haines, it’s Eric Tom & Bruce’s ability to be nimble and adapt to the difficulties of the times that’s proving the added advantage for clients.

Haines added: “Having creative producers who understand the logistics of shooting and who are also involved in the creative development of a project has meant that we have been able to pivot quickly as restrictions initially tightened and then have begun easing.  As the lockdown began for one client we were able to present an animation solution, whereas now we are writing scripts for live action shoots that take into account the social distancing measures.

“It’s been rewarding to work with out clients to help them find solutions.  One of our clients had two live events planned and we worked closely with them to produce online events; pre-recording interviews and cutting packages so that they could seamlessly live-stream the events.

“It’s been a fantastic outcome for the client in that the engagement that they’ve had has been 10-fold what it would have been for the actual event,” Haines said.

Check out Eric Tom & Bruce ‘s in-isolation work below:

LILYDALE

RSPCA

MYOB

PRINGLES – GUESS THE FLAVOUR

VICTORIA POLICE – BE A FORCE FOR GOOD

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 




Please login with linkedin to comment

Eric Tom & Bruce Victoria Connors

Latest News

Spotlight On Sponsors: Canberra Raiders Have Rocky Relationship With Finals Footy But Maintain The Gold Standard When It Comes To Partnerships
  • Marketing

Spotlight On Sponsors: Canberra Raiders Have Rocky Relationship With Finals Footy But Maintain The Gold Standard When It Comes To Partnerships

The Canberra Raiders just snuck into the top eight last year, appearing in the finals for the first time since 2014. But while the Raider’s relationship with finals footy is rocky at best, their sponsorship is anything but. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in […]

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights
  • Technology

Twilio: Customer Data Platforms Are “Critical Foundation” For AI-Driven Customer Insights

Businesses are integrating customer data platforms with AI and analytics to personalise customer experiences and drive business success, according to a new report from Twilio Segment. Lead image: Kathryn Murphy, SVP of product and design, Twilio. The fifth annual Customer Data Platform Report, which reflects the findings of anonymised usage data from Twilio Segment’s more […]

Spotlight On Sponsors: Western Bulldogs Remain Focussed On Supporting Local Communities After Inconsistent 2023 Season
  • Marketing

Spotlight On Sponsors: Western Bulldogs Remain Focussed On Supporting Local Communities After Inconsistent 2023 Season

The Western Bulldogs remained in contention to take the top prize right through the 2023 season despite inconsistent results but ultimately missed out on the finals series for the first time since 2018. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up to the […]

Guardian Nabs Charlotte Byrne From Schwartz Media
  • Media

Guardian Nabs Charlotte Byrne From Schwartz Media

Guardian Australia has recruited a new partnerships manager, Charlotte Byrne, following a push for strategic content collaborations with major advertisers. Byrnes will join Guardian Australia as partnerships manager from Schwartz Media team, where she was previously responsible for leading and developing the sales team across direct, agency and media partnerships. Guardian Australia is a free […]

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio
  • Marketing

Word of Mouth Digital Welcomes Six New Brands To Its Growing Portfolio

Word of Mouth Digital, a Sydney-based full-service digital marketing agency, has announced the addition of six diverse brands to its expanding client portfolio. Lead image: Alex and Tash Williams These new partnerships span various sectors, including pet care, cognitive health, home construction, wellness, and retail, showcasing the agency’s commitment to fostering growth through strategic collaboration […]

Carat Perth’s Michelle Testa To Chair Oasis Committee In Support Of Salvos
  • Advertising

Carat Perth’s Michelle Testa To Chair Oasis Committee In Support Of Salvos

Carat Perth client partner Michelle Testa (pictured) has been named as the new chair of the Oasis Committee with a remit to deliver continued financial support to The Salvation Army on behalf of the WA Advertising and Communications industry. Testa, who takes on the chair has been a member of the Oasis Committee for several […]

Gen AI Is Making Small Business Marketing A Breeze
  • Marketing

Gen AI Is Making Small Business Marketing A Breeze

In this guest post, Sarah Tilleke, Adobe ANZ Solutions Consultant (pictured below), says now’s a great time to take control of your marketing processes thanks to the rise of generative AI. Small business owners would agree that while a standout marketing campaign is essential if you want to grow your business, far too often the […]

Opinion

by B&T Magazine

B&T Magazine
Canto Accelerates APAC Expansion Following 163% YoY Customer Growth
  • Marketing

Canto Accelerates APAC Expansion Following 163% YoY Customer Growth

Canto has announced that it has chosen Sydney to establish its APAC hub, to service its growing client base and to scale up growth in the ANZ market. The growing software business already works with 3,000 customers globally and notable Australian companies – such as Ramsay Pharmacy, Journey Beyond, Charles Darwin University and Cotton On […]