[INVNT GROUP] APAC Boosts Through The Line Offering With Three Hires And New Sydney Office

[INVNT GROUP] APAC Boosts Through The Line Offering With Three Hires And New Sydney Office
SHARE
THIS



[INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT today announced the appointment of Ee Chuan Fong (centre, pictured) to the role of Creative Director for branded content studio and content marketing agency HEVĒ in APAC, Colin Burling Blake (left, pictured) as Director of Strategic Accounts, [INVNT GROUP] APAC, and Tim Prosser (right, pictured) as Senior Graphic Designer for global live brand storytelling agency, INVNT.

A former Volcom Creative Director turned Filmmaker, Fong has delivered branded content and content marketing campaigns for brands including Sass & Bide, Pure Blonde, SAP, Barton Perreira and Samsung. In this newly created role, he is responsible for building out the GROUP’s HEVĒ offering throughout APAC, including driving the creative direction of all content and overseeing its production.

An accomplished business leader and marketer, Blake has held senior regional and global positions and advisory roles at brands including Nike, Coca-Cola, General Pants, MTV, Rdio Music and Viacom, to name a few. With broad strategic and business leadership skills across multiple sectors, he will leverage the experience gained over his 20+ year career to curate results driven solutions for potential and existing clients that utilise one, some, or all of the GROUP’s portfolio of brands.

INVNT’s design team adds another creative talent to its fold with the addition of Prosser, who joins from DDB Sydney and has worked on digital, print and OOH campaigns for brands including Virgin Australia, Volkswagen, McDonald’s and Westpac.

The agency’s ongoing growth has prompted the move to a significantly larger space at The Chocolate Factory in Chippendale, the former home of MacRobertsons Confectionary Factory – the creators of Cherry Ripe, Freddo Frog and Old Gold chocolate. [INVNT GROUP] enlisted interior design firm Conscious Cribs to bring the converted warehouse space to life, where the focus was on incorporating warm, rich and natural textures to complement the building’s existing design features.

Today also marks three years to the day that INVNT’s first-ever employee in New York, Australian-born Laura Roberts launched INVNT in the region. In addition to the office move, over this period the agency has grown to 15 full-time staff complemented by an extensive freelancer and supplier network, delivered award-winning projects for clients including SAP, TEDxSydney and Xero, and expanded its offering with the launch of [INVNT GROUP].

Laura Roberts, Managing Director, [INVNT GROUP] APAC said: “We recognise the past six months have been incredibly challenging for all of us both professionally and personally, and we are very grateful to be in a position to relocate to larger premises and hire new talent.

“These strategic hires will enable us to grow the GROUP offering in APAC and diversify so that we provide not only engaging live physical and virtual experiences, but high-level brand strategy, branded content and content marketing, and consultative services around employee engagement. We recognise that transitioning to a through the line business is an important move not only due to COVID-19, but because more clients are seeking us out for integrated campaign solutions in the long-term.”

Scott Cullather, President & CEO, [INVNT GROUP] added: “This is an exciting move, as it represents our first official expansion of HEVĒ into APAC and continuation of the GROUP strategy to evolve and take shape ongoing. With Peanut, Colin and Tim’s proven experience in helping globally renowned brands develop and implement effective through the line marketing strategies, I am confident we’ll continue to design and deliver smarter, faster, more cost-effective solutions in the months and years to come.

“Decisions like these are always made with our clients in mind, and with [INVNT GROUP] our ultimate aim is to provide our services in better and faster ways, and in turn, deliver not only the best possible results, but value for money. Even as we grow, these values remain, and we’ll always be committed to operating as a big small agency.”

Please login with linkedin to comment

[invnt group]

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]