Intrepid Travel, the world’s largest B-Corp-certified travel company, has launched the next iteration of its global brand campaign, “Good Trips Only”, delivering on Intrepid’s promise to provide trips that are good for travellers, the places they go and the communities they visit.
The second edition of the campaign features the release of another Intrepid film depicting the multitude of moments travellers experience with Intrepid. The feature destination is one of Intrepid’s most popular destinations, Vietnam, and shares the experience of a small group of travellers exploring the good food, good views, good friends and good times of the south-east Asian country. This latest release builds upon the success of Intrepid’s first Good Trips Only instalment that launched earlier this year featuring Morocco.
Reflecting on the new campaign, Natalie Placko, general manager of global marketing and brand at Intrepid, said, “There is an unmistakable beauty and intrigue to Vietnam that was a perfect next stop for Good Trips Only. This campaign highlights all the good moments our travellers are guaranteed to experience on our trips, from good times to good food and good friends.”
“At Intrepid, we believe in connecting people through travel, and chances are, if you’re travelling with Intrepid, you care about the planet and the people you encounter. We want to show travellers there is a way to travel that is not only good for them, but also for the wider community and the places we visit.”
“This next phase of our Good Trips Only is far from the end as we intend on expanding the campaign to feature other top Intrepid experiences to show we always deliver good trips, no matter the destination.”
Intrepid continued its journey with Melbourne-based agency SouthSouthWest (SSW) who have been pivotal in the company’s brand positioning over the past few years having helped develop the next stage of the Intrepid brand, both from a brand identity and creative perspective. SSW & Intrepid have collaborated on key brand moments – starting with the Intrepid brand refresh in 2021, followed by the ‘Travel is Back for Good’ campaign in 2022, and now the evolution of both ‘Good Trips Only’ campaigns in 2023.
Andy Sargent, co-founder and creative Director of SSW, said “We are excited to continue the Good Trips Only story through this magical winding journey across Vietnam. There is no other place quite like Vietnam, and no better way to experience it than in the company of an Intrepid leader.”
The campaign launched in Australia and New Zealand on 25 September and will run throughout October and November across different channels, including out-of-home, digital, cinema, television, radio and print.
Creative agency – SouthSouthWest (SSW)
Digital media agency – Open Partners
Offline media agency – JCDecaux (Australia), Torchmedia (Australia), LUMO (New Zealand) and Mediaworks (New Zealand),
Street posters – Rockposters
EV wraps – Wrappr
Cinema – Val Morgan
Intrepid Travel team:
Natalie Placko – General Manager of Global Marketing & Brand
David Nagle – Head of Global Content & Production
Alisia Bufano – Global Studio Production Manager
Julian Pang – Global Design Manager
Laura Doguet – Global Content Production Coordinator
Louise Laing – General Marketing Manager ANZ
Samantha McQueen – Marketing Manager Consumer ANZ
Paige Alfano – Digital Marketing Manager ANZ
Andy Sargent – Co Founder & Creative Director
Jonathan Price – Co Founder & Managing Director
Ben Birchall – Partner & Director of Brand Voice
Anna Young – Client Services Director
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