InSkin Media Appoints New GM

Silver pen and business contract situated on office desk, people in the background
SHARE
THIS



Matthew Newcomb this week joined online video ad display company InSkin Media as General Manager for the region. Based in Sydney, he will be responsible for developing key partnerships and establishing brand presence in  Australia for the international ad tech company, alongside its existing operations in London, Hamburg and  Hong Kong.

Matt has a wealth of experience, previously leading sales at Adshel, and holding senior commercial roles at both  Fairfax and News Corp Australia. Most recently, at innovative RealEyes, Matt  successfully developed the sales strategy and market proposition to secure Telstra and Coca­‐Cola as key clients, and achieve national PR coverage.

Hugo Drayton, InSkin Media’s CEO, commented “I am delighted to welcome Matt to this key role at InSkin Media.  His proven track  record  of  commercial  success  in  launching  new  ventures,  through strategic partnerships and innovation, will be invaluable in extending ISM’s business into the Australian market”
InSkin  Media  has  driven  successful  adoption  of  its  high-­‐impact  PageSkin  formats  across  pan-­‐ European  and global markets, partnering with many of the world’s most prestigious publishers to deliver  premium  inventory  for  advertisers.     Its  international  activity  grew  significantly  in  2014,   featuring  campaigns  from  many  blue-­‐chip  brands,  including  Samsung,  Nike,  SanDisk,  John  Lewis  and   Sony.

Matt said “I’m very excited to be joining InSkin Media.  Their  European  and  international  business   has  gone  from  strength  to  strength,  and  I  relish  the  opportunity  to  establish  the  Australian  arm  of  the   business,  and  replicate the success of their premium ad formats in this market”

Please login with linkedin to comment

Brochures Instagram ads

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine