Independent eCommerce consultancy PeriscoPe Digital have added to its team with digital marketer Kathy Le joining the team.
With a decade of digital media experience, Le has held and excelled in digital marketing positions across Australia and South-East Asia, most recently across the Coles and Target accounts via OMD powered by Resolution Media in Melbourne, prior to which she had 5 years’ experience in Programmatic and Performance media on P&G ASEAN markets.
PersicoPe’s Nathan Crouch (right in photo) said: “Our business has experienced the growth it has based on the skills of our people, but equally the high-touch engagement we have with our clients. PeriscoPe’s extensive client-side experience naturally steers us away from some of the typical ‘agency’ practices and culture. Kathy’s straight-forward approach to eCommerce, backed by her skillset and reputation sees us expand our offering further, thankfully driven by client demand. Our one and only regret is that we didn’t have Kathy join us earlier in our expansion.”
Le added: “When PeriscoPe launched in 2017 I had watched intently as their business grew in their specialised category – already knowing of and following their leadership team – and now I’m delighted to work alongside what I’d consider to be one of the most passionate and skilled teams of eCommerce professionals assembled.”
Le joins PeriscoPe Digital as the PeriscoPe client portfolio continues to grow both domestically and globally, responsible for strategic services and implementation, including brand and awareness solutions across key clients, supporting eCommerce-led businesses in creating and capturing demand and maximising return on marketing investment.
Director of PeriscoPe Digital, Martin Corr (left in photo) said: “We’re always on the lookout for exceptional talent and Kathy is joining us at an extremely exciting time for the business. Her experience and dedication is well-respected throughout the region, and we believe she will further strengthen our offering and outcomes for clients and partners – which as a results-driven digital marketing firm, is ultimately our reason for existing.”
Please login with linkedin to commentperiscope
If you’ve been watching the Olympics these past few days, chances are you’ve probably come across the talent that is US gymnast Simone Biles. Biles has encapsulated viewers with her athletic jumps, flips and all-around gymnastic genius. As a result, Biles has also dominated social media feeds, with fans pouring out their admiration for the […]
A study conducted by the University of Queensland has claimed that the social media app TikTok needs to create regulations around vaping. Researchers at the University of Queensland analysed and evaluated the content of over 800, of TikToks most viewed vaping videos. Collectively the TikToks amassed over one billion views. The study found that 63 […]
ESPN and the National Basketball League have extended their broadcast partnership for a further three seasons as part of an expanded television rights package. ESPN and the National Basketball League announce a new expanded agreement that will run for three seasons, until the end of the 2023/24 NBL season. The landmark broadcast deal comes with […]
Sydney-based co-working startup, Workit Spaces, announced today the launch of ‘Beyond The Store’, a six-part web series to uncover the smarts and passion behind successful Australian eCommerce businesses. Workit Spaces has gone where no other coworking hub has gone before, by investing over $100,000 to tell the stories of six Australian eCommerce businesses and how […]
In light of the prolonged lockdown occurring throughout New South Wales, Semi Permanent Sydney has announced new dates for this year’s festival. It will now take place between 17-19 November 2021 at Carriageworks. “Our mission, always, is to craft the best and most valuable experience for both our speakers and audience, and to ensure the […]
Acast, the independent power source of podcasting has teamed up with Comscore to provide brand suitability controls for brands advertising through the Acast Marketplace. This new innovation is part of a global partnership with Comscore, and will be available to all advertisers working with Acast Australia and New Zealand. The brand suitability solutions offered by […]
Social media management solutions company Hootsuite, has announced that Maggie Lower has joined the company as chief marketing officer. Lower will own the brand’s overall global strategy, demand generation, communications, and events. Prior to joining Hootsuite, Lower was the global chief marketing officer at Cision, the first chief marketing officer at TrueBlue, and has held […]